| (Image Source: gamescom) |
gamescom asia x Thailand Game Show 2026, held last October 29-November 1, 2026, was the most international edition in the show’s history. Exhibitors came from a record 29 countries and the show welcomed 219,546 attendees from 113 countries to the Queen Sirikit National Convention Center (QSNCC) over four days.
335 exhibitors and pavilions took part, up from 294 last year, and 64% of them came from outside Thailand. 20 national pavilions, government agencies, and industry delegations from 12 markets used the show as a base for doing business in Southeast Asia. Pavilions came from Austria, Germany, Indonesia, Japan, Malaysia, the Philippines, South Korea, Spain, Thailand, and the United States.
A stronger business platform
The business area (October 29-30) drew 6,923 business visitors from 78 countries, compared with 5,590 from 81 countries in 2025. John Romero, co-creator of DOOM, headlined a conference of 81 speakers across 4 stages. The Invest Circle and VIP XPerience, sponsored by Xsolla, connected 509 developers, publishers and investors, compared with 418 in 2025. The Pitch Competition saw 13 finalists pitch their game with MiMu Studio's Little Old One and the Witch winning Best Visual, NOTAI Games' Slop Capital taking Best Game Design, and Hypercent Inc.'s Backroom Cleaners securing the audience-voted Most Anticipated Game award. On the business track, publishers including PlaySide, Focus Entertainment, Fireshine Games, and Team17 turned the tables in the Reverse Pitch, pitching directly to developers on what they want to fund next. On the other hand, the Asia Game Talent Showcase (by the Thai Game Association) spotlighted 20 student-made games from across Asia.
A festival for Southeast Asia’s players
In the entertainment area (October 30-November 1), fans played 582 titles from indies and major gaming brands including 4Divinity, Bandai Namco Entertainment, CAPCOM, Elementa, Gryphline, KURO Games, LMD Games, Nintendo Switch 2 by Synnex, PlayPark, PlayStation by Gameshop Concept Store, Razer Game Services, Riot Games, SEGA, The Pokémon Company, and Ubisoft, among many others. Highlights included unreleased AAA titles such as Final Fantasy VII Revelation, Monster Hunter Wilds: Ascendance, Persona 4 Revival, Silver Palace, Stranger than Heaven, and Total War: WARHAMMER 40,000, among many. Adding to the fun was the debut of pop culture festival ACE (Anime Asia Comics Content Entertainment Expo), embedded within the entertainment area. America’s Got Talent 2026 winner Nene Royal performed the event’s theme song during the Grand Opening Ceremony. The Thailand Game Awards named CAPCOM’s Pragmata Game of the Year while a cosplay competition awarded THB300,000 in prizes. The show also reached well beyond Bangkok with its livestreams and digital content drawing close to 34 million views across platforms.
Digital Economy Promotion Agency (depa) Acting President and CEO Dr. Supakorn Siddhichai said, “gamescom asia x Thailand Game Show 2026 has been a valuable platform for showcasing Thai talent to the world. Together with the Thai Game Association, we brought over 90 Thai games to the Thai Playvilion, reaching developers, industry partners, and gaming fans across both the business and entertainment areas. The strong response has highlighted the potential of Thai games to connect with wider audiences and opened doors to new partnerships." Koelnmesse APAC Managing Director and Regional President Mathias Kuepper said, “This was the most international show we have staged. Exhibitors from 29 countries and regions came to Bangkok to sign deals, not only to show games. That tells the global industry that Southeast Asia is no longer a market to watch. It is a market to be in, and this is where deals get done.” For Show No Limit CEO Pongsuk Hiranprueck and Online Station Managing Director Korakan Yamsattham, “We’re proud to see gamescom asia x Thailand Game Show grow year after year. Last year, ‘the world saw us’. This year, we’ve built on that momentum with more collaborations and business discussions than ever before. We’ve seen a fantastic response from gaming fans and the industry, both in Thailand and around the world. We’d like to thank everyone who came together to make this event possible.”
gamescom asia x Thailand Game Show will return to Bangkok on October 21-24, 2027. For updates, visit www.gamescom.asia.
