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| (Image Source: Simpol.ph/TV5 Network Inc.) |
Kapatid network highlights programming strengths, nationwide broadcast expansion, digital initiatives, and the support of the MVP Group at its Thanksgiving celebration
TV5 Network Inc. brought together advertisers, agency partners, and entertainment personalities for its annual TV5 Paskong Kapatid Thanksgiving Celebration last November 9, 2026 at Grand Hyatt Manila, Bonifacio Global City (BGC), Taguig City, showcasing its programming strengths, broadcast expansion, digital initiatives, and partnerships as it looks ahead to 2027 and celebrating TV5's 2026 milestones and the growing capabilities of the MediaQuest and MVP Group ecosystem.
In his welcome remarks, TV5 Integrated Sales Head Carlo Magdaluyo thanked advertisers and agency partners for their continued trust and support, stating, “Tonight is about celebrating the partnerships that have brought us this far. We have strong programs, talented people, and more ways than ever to connect with Filipino audiences. As we look toward 2027, we want to build on these strengths and create even more opportunities for our advertisers and partners.” MediaQuest President and CEO Victorico P. Vargas also emphasized the importance of adapting to changing audience needs, stressing, “Our vision is to build a stronger, more connected media organization — one that serves Filipinos better and creates lasting value for our partners.” TV5 showcased its entertainment portfolio resonated across generations and designed to foster deep emotional connections to viewers led by the country's longest-running noontime show Eat Bulaga alongside Mommy Guard, Vibe+, and Korina Sanchez-Roxas’ Gandang Mornings with Ate Koring and Rated Korina. The network also highlighted its continuing partnership with ABS-CBN, celebrating significant industry collaboration, which bridges longstanding network boundaries. The two networks are collaborating to co-produce ASAP XP as a unified stage that brings Kapatid and Kapamilya talents together as well as a joint Christmas special, “Share The BlesSING Ngayong Pasko”, featuring their stars and creative talents, slated to be held on December 1, 2026 at the Smart Araneta Coliseum. TV5 also announced a major nationwide upgrade and expansion of its Digital Terrestrial Television (DTV) footprint as the country prepares for the full analog switch-off (ASO) in Mega Manila and surrounding provinces (including Bulacan, Cavite, Pampanga, Bataan, Rizal, and Laguna) on November 22, 2026. Ensuring robust signal reception to deliver seamless, high-definition broadcast reach to millions of Filipino households across Luzon, Visayas, and Mindanao, the network has significantly boosted its transmitter output capacities across key strategic locations. Its upgraded Antipolo transmitter now operates at 15 kilowatts, up from 6 kilowatts, supporting improved digital television reception in Mega Manila, while its Novaliches DTT Transmitter is slated to be upgraded to 20 kilowatts by early next year. On the other hand, several key regional hubs have upgraded their signal strength while TV5 continued to expand its DTT footprint through signal and infrastructure enhancements in several other transmitter areas across the country, strengthening digital television access nationwide. Alongside physical transmitter installations, TV5 announced ongoing initiatives to optimize and re-farm its broadcast frequencies across Luzon, Visayas, and Mindanao. This strategic spectrum reallocation ensures efficient frequency utilization while dramatically improving signal strength, image clarity, and broadcast quality.
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| (Image Source: Simpol.ph/TV5 Network Inc.) |
On the digital front, TV5 highlighted its partnership with Kayana and the capabilities of the Kayana Ad Network which offers data-driven audience targeting, AI-powered campaign optimization, and performance insights. TV5’s recently refreshed website will also introduce BoltOS-powered interactive features, including chats, polls, quizzes, and sponsored activities, creating new ways for audiences to engage and advertisers to connect with them. Beyond the screen, TV5 continues to bring brands closer to Filipino communities through Sugod Fiesta regional festivals, live events, and international flyaways. MediaQuest also highlighted its integrated news capabilities and the upcoming Bilang Pilipino 2028 which will bring together the group's news organizations and data analytics resources for comprehensive, insightful, and credible coverage of the 2028 Philippine national elections. The Thanksgiving celebration featured performances and appearances from Eat Bulaga’s Dabarkads, Vibe+ and STAR WORX talents, the cast of Mommy Guard, and ASAP stars Angeline Quinto, Jed Madela, Kai Montinola, Marielle Montillano, JM Dela Cerna, and Esang de Torres, together with the STAR WORX Divas Carmela Lorzano, Gianna Huelgas, Selina Griffin, and Kaitlyn King. Iñigo Pascual and Janella Salvador performed a special song number alongside a performance by Pops Fernandez. The celebration was hosted by DJ ChaCha, Dylan Menor, Ryle Santiago, and Jannie Alipo-on. Guests also enjoyed interactive booths and giveaways from PLDT, Smart, Cignal, mWell, Landco, Maya, and Carmen's Best. The celebration was made possible through the support of Metro Pacific Investments Corporation (MPIC). In her Thanksgiving remarks, MPIC Chief Finance, Risk, and Sustainability Officer Chaye Cabal-Revilla emphasized TV5's talent, creativity, and potential as well as the importance of collaboration across the MVP Group and with industry partners, stating, “TV5 has a strong foundation, with talented people, creative minds, and programs that connect with Filipino audiences. Together with the support of the MVP Group and our advertisers and industry partners, we have even greater opportunities to build on these strengths. We are focused on taking the network further, strengthening our position, and making TV5 an even stronger force in Philippine media.”
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| (Image Source: Simpol.ph/TV5 Network Inc.) |
MediaQuest Holdings, Inc. Chairman Manuel V. Pangilinan reaffirmed the group's commitment to building a more competitive and commercially sustainable TV5, stressing, “We must earn your business — not simply through the relationships we have built, but through the value we deliver.” As TV5 looks toward 2027, the network is focused on strengthening its content, expanding audience reach, and creating greater value for advertisers through its broadcast, digital and partnership capabilities.
