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(Image Source: Manila Bulletin/Roblox/Puregold Price Club Inc.) |
As it expands its footprint in the real world, leading supermarket chain Puregold Price Club Inc. is also making waves in the metaverse, engaging new customers in a fun and rewarding way through its very own game on Roblox. The Roblox game “Puregold World” is a colorful virtual city where a whole new generation of customers get to take on challenges and win various prizes. It’s an innovative form of retail engagement that’s sure to click with the digital-first audience.