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| (Image Source: DAZN Group/Kittle Things) |
DAZN, the global sports media and entertainment platform, together with its social-first publishing division Team Whistle and in partnership with George and Claire Kittle’s newly formed production company, Exhale Fear Productions, recently announced that T-Mobile has signed on as the Presenting Sponsor of its newest original series “Kittle Things”. Little Caesars, Lysol® and PrizePicks have also joined as segment sponsors for a series of episodes, fueling even more momentum behind the highly anticipated debut.
Kittle Things stars San Francisco 49ers tight end George Kittle and his wife, entrepreneur Claire Kittle, as they step beyond the gridiron to share their world of passions, hobbies, and candid conversations with A-list guests. Blending authentic chemistry with premium, social-native storytelling, the series offers fans an inside look at the “little things” that make life feel big. Each episode dives into a central theme and features unfiltered discussions with athletes, celebrities, and pop culture icons. From exploring Lord of the Rings lore and jamming through country music guitar sessions to late-night Call of Duty marathons and stories from the golf course, the show reflects the Kittles’ unique and playful spirit. Research from DAZN and Team Whistle underscores the appetite for this kind of content: 91% of fans are interested in getting to know athletes off the field while 87% want to see shows that spotlight athletes and their partners. Kittle Things delivers exactly that, combining sports, culture, and lifestyle in a way that resonates far beyond the game. Episodes will be available on DAZN, the dedicated “Kittle Things” YouTube channel, and distributed across Spotify, Apple Podcasts, and both “Kittle Things” and Whistle’s social channels — ensuring fans can engage with the series wherever they are.
“We’re committed to creating premium, social-first sports entertainment that resonates with fans beyond the field. With ‘Kittle Things,’ we’re thrilled to bring George and Claire’s authentic voices to audiences across every platform. This collaboration underscores our mission to connect brands and fans through storytelling that is both relatable, differentiated, and culturally relevant,” said Team Whistle Executive Vice President of Revenue and Brand Strategy Dustin Fleischman. “We’re all about fueling connections — whether that’s with the people you love, the sports you follow or the culture that brings fans together. George and Claire Kittle are bringing fans into their world in a really fun and authentic way, and we’re excited to join them on this journey,” said T-Mobile Vice President of Media Kari Marshall. “We’ve loved working with George Kittle for the past three years and on our latest commercial. We’re excited to be a part of a show that brings sports and culture together in such an engaging way,” said Little Caesars Chief Marketing Officer Greg Hamilton.
“‘Kittle Things’ is all about giving fans a real look into life and relationships beyond the game, and that’s where Lysol naturally fits in. As George and Claire share their love and passions with fans, we’re proud to be part of a series that celebrates authenticity, connection, and the everyday moments that matter most — and reminds us all to share the love, not the stink,” said Lysol Vice President for Marketing Benoit Veryser. “At PrizePicks, we’re always exploring engaging ways to connect with passionate sports fans. Sponsoring Kittle Things gives us the opportunity to celebrate George and Claire’s unique storytelling while creating another fun avenue for fans to connect with the games and athletes they love,” said PrizePicks Senior Director of Offline Marketing Katie Wood. The series invites fans to join George and Claire on a journey that proves it’s the little things that make life unforgettable.
