Perfect Selfie Traverses to the Beautiful Game

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LIFESTYLE, SPORTS | June 8, 2017

The beautiful game has found the perfect partner. (Image Source: FIFA)

After tapping NBA player Stephen Curry as its brand ambassador and endorser for its unique selfie-centric marvels, Vivo has scored what is considered a milestone in its marketing campaign when it recently forged a partnership deal with Federacion Internationale de Football Associacion (FIFA) to become the official sponsor of the next year's FIFA World Cup and its 2022 edition. It is an affirmation that the perfect selfie is now traversing to the world of football, which is considered by many sports enthusiasts around the world as the beautiful game.

But that's not all. Through the partnership deal, Vivo will also sponsor the 2017 FIFA Confederations Cup, which is set to begin on June 17th, as well as its 2021 edition. The opening games of the said event would also mark the start of the new partnership, meaning that football fans watching on television and online may be surprised looking at the Vivo logo appearing at every game. And in the coming months or years, Vivo will release a customized FIFA World Cup smartphone that can provide a one-of-a-kind experience not only to football fans, but also for the tech-savvy as well.

Vivo has been using sports marketing to promote brand awareness in international markets since it began expanding its reach across many countries around the world in 2014 including the Philippines. The brand was the official sponsor of the 2015 Indian Premier League and previously forged a deal with NBA China to become the ladder's official mobile partner in 2016. Its new role as the official sponsor of the FIFA World Cup is taking Vivo to a whole new level in international exposure, and it is assured that football fans will embrace the brand's youthful and energetic spirit while enjoying the beautiful game. Heck, what can you expect from one of the top five smartphone brands in the world today?