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| (Image Source: YouTube) |
On the observance of National Grandparents Day, the Philippines'
leading fastfood chain Jollibee is once again moving and capturing the hearts
of millions with the latest installment of its #KwentongJollibee series entitled
"Apo" (Grandchild) which will remind us of how wonderful moments with
our lolos and lolas help us in molding into what we are today.
Produced in part by McCann Erickson Philippines and directed by Lanco
Dela Cruz (who is behind the record-breaking Kwentong Jollibee hit
"Vow"), this light and memorable short film depicts the story of an
elderly couple reflecting on their little but meaningful memories while happily
raising their beloved grandson. And just like previous stories, the story will
also showcase the strong connection and role of Jollibee in keeping families
together and cultivating positive values.
The short film was posted on Jollibee's Facebook page last September 3, 2017. As of this writing, the video garnered more than 11 million views and about 120,000 shares on Facebook and has recently reached one million views on Youtube.
