Star Cinema's The Hows of Us Makes Impactful History

ENTERTAINMENT | September 20, 2018

Star Cinema's The Hows of Us Poster

Star Cinema's "The Hows of Us" created a impactful new chapter in the history books of Philippine mainstream cinema as it became the first Filipino film to reach the Php600 million mark in domestic box-office sales. Such a remarkably impressive achievement is undoubtedly enough for the movie to become the highest-grossing local film of all time and set a new bar for upcoming Filipino mainstream movies, more particularly those participating in the 2018 Metro Manila Film Festival. 

As officially announced by the local film production firm on social media, The Hows of Us has earned more than Php601 million across more than 200 theaters nationwide in just 20 days of showing. This overflowing announcement is strongly evidenced by pictures of long lines of people who want to watch the movie being posted and shared on social media and they have become overwhelming sights to see since the 29th of August. And since that day, the romantic flick has created its own impact in the big screens and eventually breaking box-office records along the way including the highest opening day gross for a Filipino movie (Php35.9 million).

Through the surprisingly phenomenal success of The Hows of Us, it looks like the royal tandem of Kathryn Bernardo and Daniel Padilla have proven to the public eye their acting prowess as a blockbuster love team to be reckoned with and they are definitely shoe-ins as either the new box-office royalties of local cinema or the industry's newest phenomena to be reckoned with. In fact, the earnings made by The Hows of Us are also enough to become the highest-grossing non-MMFF Filipino film surpassing those of A Second Chance and The Super Parental Guardians in spades.

Aside from KathNiel, the highly successful traction has also cemented the prowess of the blockbuster filmmaker Cathy Garcia-Molina who is on the verge of retiring from the industry and a lot of local pop culture buffs like myself are hopeful that she would do more beyond retirement. With that in mind, this is the trubitastic impact of a romantic drama film about a young couple who dreams of the future but tries to endure the struggles and challenges of a long-distance relationship and it would not be possible if it wasn't for the people who have enjoyed the movie and felt what they have been through in their lives.

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