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| Miniso's first standalone franchised store in the Philippines - Miniso Total SLEX (Image Source: Barako PH/Miniso Philippines) |
Japanese fast fashion brand Miniso recently opened its 76th branch at
TOTAL South Luzon Expressway (SLEX) in Sta. Rosa City, Laguna. It also happens
to be the brand's first standalone franchised store in the country since its
inception. Travelers traversing along the northbound lane of SLEX can now stop
by at Total and enjoy Miniso's wide range of creative and affordably low-priced
products ranging from Creative Home Necessities, Health and Beauty, Fashion
Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products,
Boutique Package Decoration, Digital Accessories and Food and Drink.
Miniso Total SLEX branch opened with a Kagami Biraki ceremony led by
franchise owners Ariel and Gina De Dios along with Miniso Philippines Assistant
Vice President for Franchising John Agner, Miniso Philippines Senior Merchandising
Manager Melody Hao and Yuan representing Miniso International. Gracing the said
event were several executives from Total Philippines namely Managing Director
Laurent Stouffe, Vice President for Retail Business Raymond Decena, Vice
President for Finance Cecil Roccon and Vice President for Marketing Malou Espina.
Considering that the opening of Miniso's first standalone store in the Philippines
coincided with the start of the new school year, the brand has a bevy of uniquely
creative and affordable school supplies that are perfect for kids such as We Bare
Bears inspired notebooks, colourful pens and notepads. School will also be more
fun and exciting with Miniso's Adventure Time inspired backpacks and pencil
cases that even kids at heart could surely love. These are part of Miniso's
continuing dedication of providing quality, creative and well-designed products
made from some of the finest products around the world.
Founded by Minake Junya and Chinese entrepreneur Jacky Ye with its global
headquarters situated in the heart of Tokyo, Japan, Miniso is a one-stop shop
that enriches the lives of its customers without the need for them to spend much
through a wide range of quality products as mandated by its three core values:
Quality, Idea and Low Price. To date, the Japanese-based brand has more than
2,100 stores in different countries across then globe including the United
States, Canada, Russia, Singapore, Brazil, Saudi Arabia, UAE, Turkey, South
Africa, Korea, Malaysia, Thailand and the Philippines.
Miniso Philippines will continue to bring its creative and quality way
of life to its customers as it is slated to end 2019 with a total of 100 stores
nationwide and among them will be at the second floor of SM City Lipa beside
Zark's Burgers. For more news and updates, follow Miniso Philippines on
Facebook and Instagram.
