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| (Image Source: SKY) |
SKY continues to push the boundaries of content offerings for its pay
TV subscribers in the Philippines with the addition of Zee Sine, the first and only
Tagalized Bollywood channel in the country that showcases films and series featuring
world-renouned Indian personalities such as Miss Universe 1994 Sushmita Sen,
former Miss World Aishwarya Rai and Hollywood actress Priyanka Chopra.
Bollywood fans can also expect the likes of Aamir Khan, Shah Rukh Khan, Deepika
Padukone, Amitabh Bachchan, Hrithik Roshan and Kareena Kapoor among others in
the channel's upcoming features.
Developed with the taste and likes of the Filipino audience in mind,
Zee Sine sports a wide range of content across different genres - drama,
comedy, romance, action, thriller, musical - selected based on stories
relatable to viewers. Its localization process goes as far as creating movie
themes including Unli Tawa Monday, Kilig Monday, Hari ng Aksyon Thursday,
Bollywood Divas, Star of the Month and Pinoy Bollywood Box Office. Heck, even the
original character names in the movie are changed to names familiar to
audiences and its story is being told in a language that is close to the
Filipino heart.
Zee Sine airs three original movies and three original drama series on
weekdays as well as five original movies on weekends and premieres three first-time
airing films every month on weekends. Aside from the movies, Zee Sine includes original
dramas featuring some of India's latest and hottest love teams. Come 2020, expect
Zee Sine to deliver more of the biggest Bollywood blockbusters and award-winning
Indian TV series. On the other hand, Zee Sine's social media platforms engage
Bollywood fans in the Philippines with the latest news and trends, teasers and
trailers of upcoming movies, trivia and updates on Bollywood celebrities and
monthly contests where viewers can get a chance to win exclusive channel
merchandise.
Zee Sine is part of Zee Entertainment, which has ten different channels
serving more than 1.3 billion viewers everyday in 173 countries around the world
where three of them are penetrating the Southeast Asian viewing audience. SKY digital
cable TV subscribers can enjoy Zee Sine on channel 112 in Metro Manila, Rizal,
Bulacan, Cavite, Laguna and Metro Lipa and on channel 424 in Cebu and Davao via
SKYcable Select for only Php20/month. SKYcable Select allows pay TV users to
customize their viewing experience by adding channels to their current lineup.
For more information on Zee Sine and SKYcable Select as well as other SKY
products and services, visit www.mysky.com.ph,
call the SKY sales hotline at (02) 418 0000 or your local SKY office, or
visit a SKYZone or SKY office in your area.
