Bolt28 Brings Sim Racing To Philippine Shores

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LIFESTYLE | March 11, 2020

(Image Source: Facebook/Bolt28 Communications)

A new company is standing at the forefront of both the traditional sports and professional gaming scenes in the Philippines and aims to be a game changer in helping future Filipino athletes grow and develop through grassroots programs and competitions as well as providing a gateway for international businesses to reach their target market in the country. Its name is none other than Bolt28 Communications, a startup sports marketing company co-owned by Tricia Canilao and Lawrence Mossman.

Canilao is an emerging businesswoman in her own right but was once an international musical artist whose credential bring pride and glory to Filipinos in and out of the country. On the other hand, New Zealand-based Mossman is a passionate and forward-thinking entertainment, arts and technology advocate with a wealth of experience alongside some of the top industry professionals specializing in music, entertainment and live events. Through their expertise with the help of today's innovations and technologies, both Canilao and Mossman are optimistic that Bolt28 will be not only a catalyst for many people to pursue their dreams, but also an integral part of building online and offline communities of like-minded people.

With that in mind, Bolt28 is all set to stage its first offering in the world of eSports - the Bolt28 Sim Racing Competition. Slated to take place at SM City Clark on April 22-26, 2020, the Bolt28 Sim Racing Competition will bring the excitement and fast-paced action of sim racing to Filipino sports and eSports enthusiasts alike featuring three days of qualifying time trials leading to the semifinals and finals as well as special events such as Celebrity Race, Campus Wars, and various entertainment all throughout the five-day affair. Newcomers and seasoned drivers of all ages are encouraged to either try out or compete in the sport and enjoy the thrill of racing without having to leave the mall. The competition is expected to be broadcast live on eGG Network reaching a wider audience.

Bolt28's first brand ambassador James Deakin signing a contract with Bolt28 managing partners Tricia Canilao (right of Deakin) and Lawrence Mossman (left of Deakin. (Image Source: Facebook/Bolt28 Communications)

Aside from the announcement of the forthcoming sim racing competition, Bolt28 also introduced James Deakin as its first brand ambassador in its emerging efforts of introducing a whole new generation to the automotive industry through technology and eSports. For more information on Bolt28 and the Bolt28 Sim Racing Competition, visit its official Facebook page at https://www.facebook.com/Bolt28Comm.