Reaping ONE Championship's Indelible Mark Online In 2019

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OPINIONS, SPORTS | May 27, 2020

(Image Source: Wikipedia/Wikimedia Commons)

All throughout 2019, ONE Championship is one of the many sports promotions around the world that has literally broke the mixed martial arts scene due to its sleuth of highly-successful events taking place across Asia and even the Internet because of its strong and continuously growing presence in the digital space, more particularly on social media. Its indelible mark in the online world is, without question, a strong testament of ONE's undaunting commitment to showcase epic world-class combat sports action delivered by the best and finest fighters on the planet. How strong is such mark, you might ask?

Tubular Labs, the world's leading global data and analytics provider for online viewership, placed The Home Of Martial Arts fourth among more than 5,000 companies in the world in the list of the top sports media properties when it comes to online views. Also according to Tubular's recent report, ONE is also the highest-ranked MMA property on the list with over 5.5 billion online views, which surprisingly outranked the UFC which has garnered 3.8 billion and placed fifth. The data comes from YouTube, Facebook and Instagram among others which is understandable why ONE's presence in social media remains aggressive going forward to 2020.

On his personal blog, ONE Chairman and CEO Chatri Sityodtong looked back at the times when he and his team were building the organization entirely from scratch. He wrote and stated that it was an extraordinary adventure for them to begin with when they started ONE Championship back in 2011 which, at first, was marred by haters, doubters and naysayers. After the first three years of experiencing thousands of rejections and multiple failures, ONE began to grow and eventually became the largest and most valuable global sports media property in Asian history with its content being broadcast in more than 150 countries around the world and multiple broken records in every turn. Its phenomenal success, including its online viewership, may seemingly be at par with the NBA, NFL, and the fast-rising All Elite Wrestling (AEW).

Following another freshly good start in the first few months of 2020, ONE's momentum was literally hindered and sidetracked by the threat of the COVID-19 pandemic affecting thousands in more than 200 countries and territories, including the Philippines, and social distancing being practiced in many countries due to the said threat. Amidst the threat of the new virus, ONE would continue to produce videos and highlights on a daily basis with live events on hold. It also broadcasted the Global Citizen Together At Home Music Special for a limited time only, garnering millions of views. ONE recently launched its own 24/7 live streaming platform on its official YouTube channel and the ONE Super App showcasing the promotion's best fights and fighters round the clock. With these on hand and more on the horizon, expect the Home Of Martial Arts to further expand its reach and leave another indelible mark within the digital space in 2020.