ABS-CBN's "Pantawid Ng Pag-ibig" Enters Second Phase

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LIFESTYLE | June 10, 2020

(Image Source: ABS-CBN)

As Filipino families continue to struggle with the loss of jobs across different industries and livelihood due to the continuing threat of the COVID-19 pandemic in the country, ABS-CBN and ABS-CBN Foundation's "Pantawid Ng Pag-ibig" public service campaign officially began its second phase with the purpose of reaching one million families by the end of August 2020.

With the support of its partners and sponsors, the campaign has raised over Php400 million in cash donations and pledges as of May 31, 2020. To date, "Pantawid Ng Pag-ibig" has fed over 750,000 Filipino families in the National Capital Region (NCR) and nearby provinces of Bulacan, Cavite, Laguna and Rizal. The cash was used to purchase food and basic necessities such as rice, canned goods, noodles, biscuits, milk, coffee, shampoo, soap, detergent and vitamins. Also part of the project was the distribution of hot meals to families in need and frontliners in hospitals and partner cities, as well as the distribution of Personal Protective Equipment (PPE) and hygiene kits to over 80 hospitals and frontliner organizations in Metro Manila and various provinces across the country.

With the tagline "Isang Daan, Isang Pamilya (One Hundred, One Family)", the second phase of "Pantawid Ng Pag-ibig" aims to encourage individual donors to donate at least Php100 or US$2 which can feed one family. The said phase is targeting on ten million individual Filipinos who are willing and able to help fellow Filipinos in times of need. In fulfillment of the purpose, ABS-CBN Foundation is set to partner with digitally inclined businesses, financial technology companies and ride-hailing apps that can provide their users the option and convenience to donate using their mobile devices. Its initial partners include Gcash, Lazada and HSBC. It also intends to work with artists, communities, religious and non-religious organizations and other private companies that can encourage their employees, members and more individuals to support this endeavor.

ABS-CBN's "Pantawid Ng Pag-Ibig" started last March when the Philippine government implemented the Luzon-wide enhanced community quarantine to control the spread of the COVID-19 virus. The Lopez Group of Companies provided the seed money for the campaign with the initial donation of Php100 million. The initiative was launched to complement the relief efforts of local government units during the said crisis. ABS-CBN Foundation continues to accept donations through bank deposits to the official bank accounts of ABS-CBN Lingkod Kapamilya Foundation Inc. - Sagip Kapamilya: BPI Peso Account 3051-11-55-88, Metrobank Peso Account 636-3-636-08808-1, Security Bank Peso Account 000003312430-0, BDO Peso Account 0039301-14199, BDO Dollar Account 1039300-81622. Donations are also accepted through the ABS-CBN Foundation website, Cebuana Lhuiller, PassItForward, Paypal, Gcash, Lazada and HSBC. For more information, visit www.pantawidngpagibig.com.