Captain Ri Crash-Lands As Simply SMART's Newest Endorser

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ENTERTAINMENT, TECHNOLOGY | June 10, 2020

(Image Source: Smart Communications)

Smart Communications Inc. recently unveiled on television and online its newest campaign entitled "Simple, Smart Ako" featuring South Korean superstar Hyun Bin as part of its continuing commitment to bring amazing experiences to Filipinos through technology. A bold statement for Smart, this is the first time that a local telecommunications company tapped a South Korean star to be the face of its brand.

Hyun Bin first won the hearts of Filipino viewers when Philippine television giant GMA Network aired a Tagalog-dubbed version of the romantic comedy drama "My Name Is Kim Sam Soon" back in 2005 and is now known around the world as Captain Ri in the phenomenal South Korean drama series "Crash Landing On You" which is available for streaming on Netflix. In Smart's newest TV commercial and online advertisement, Hyun Bin rides a sports car and zooms past the city streets. It is a fittingly strong reference to the blazing speeds by Filipinos can enjoy their own daily dose of entertainment powered by Smart LTE and Giga promos. The ad strongly concluded with Hyun Bin delivering Smart's newest tagline "Simple, Smart Ako".

"Smart, Simple Ako" basically sums up Smart's approach in making technology simple and available to every Filipino as the company draws from its history of innovating the simple things that are life-changing - from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and PasaLoad, to democratizing mobile internet along with its massive nationwide 3G and 4G network expansion. The campaign launch follows a recent string of awards from third-party mobile analytics firms Ookla and OpenSignal recognizing Smart as the fastest mobile data network in the Philippines.

Smart's continuous network expansion and upgrade on its mobile data network supports a wide range of Giga promos catering to the different needs and passions of its mobile subscribers across the country. These include Giga Video for subscribers who want to binge-watch their favorite television and online shows and movies, Giga Stories for those who love sharing their experiences with friends and loved ones on social media, Giga Games for avid mobile gamers, Giga Music for those who want their daily dose of tunes and podcasts and Giga Work for easy access to a wide range of productivity apps that can make work and school life simpler and more convenient. Smart subscribers can register to their preferred Giga promo by either dialing *123# or using the MySmart app on their smartphones.