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| Meet REALMEOW, realme's new official outer-worldly Chief Trending Officer who loves fried chicken, pizza, skating, hiphop dancing and rap beats. (Image Source: Gadget Pilipinas/realme Global) |
realme Philippines, the number one smartphone brand in the country, joins its global counterparts in launching and introducing its official brand character REALMEOW. Bestowed upon it the title of Chief Trending Officer, REALMEOW is destined to lead trends in technology, visuals and geek pop culture and embodies the trendsetting attitude and diversified personalities of Gen As with its high-tech and trendsetting design. Its bold and street-style design represents realme's "Dare To Leap" spirit. Apparently so, it takes inspiration from cats - independent, fearless, agile and ready for breakthroughs.
realme's official outer-worldly brand character is co-designed by none other than world-famous animator Mark Walsh, who was the directing animator of Finding Nemo and character developer for Monsters Inc. and is now the creative consultant of realme Design Studio, with independence and fearlessness as the character's core. Designed to be a mysterious 18-year old extraterrestrial from Trendsetting Planet sporting a pair of black laser glasses that can transform into any object into a blink of an eye as well as painting and scripture elements imbibing the mood and vibe of street culture, REALMEOW is in the prime of its youth - teeming with vigor, passion and life. He loves to eat fried chicken and pizza, loves jamming and dancing to rap beats and is good at skating and hip-hop dancing.
Throughout the foreseeable future and beyond, REALMEOW is slated to be the new trendsetting buddy of every realme fan, showing the world that today's generation is ready to Dare To Leap. REALMEOW and realme fans around the world will be championing youth empowerment to urge the young demographic worldwide to go beyond themselves and seize more possibilities and opportunities. In celebration of the character's launch and the new year, realme Global has launched a limited edition REALMEOW gift package which will be available in the Philippines soon. In the future, realme will launch customized smartphones and AIoT products based on REALMEOW to underscore the need for a fearless, connected and trendsetting smart lifestyle.
On the other hand, realme Philippines pays tribute to all hardworking delivery staff and resilient Filipino workers in a touching video which can be viewed on its official Facebook page. Inspired by a true story, the special tribute video showcasing a father's sacrifices for his family amidst the challenging year underscores the often overlooked yet very crucial role of delivery riders in ensuring the mobility of goods and continuous income flow for business establishments in the new normal. It also brings light the difficulties of workers who were furloughed following the onslaught of several calamities this year.
The video's story revolves around a man who needed an alternative source of income to provide for his family as he is among the many Filipinos who were retrenched from their day jobs following the economic challenges in the past months. This initiative is the highlight of realme Philippines' #realmeWithYou Christmas campaign featuring an array of promos, exclusive offers and activities in time for the holiday season. Not only to offer the best deals in digital lifestyle products, but also the best engagement for a brand like realme this yuletide season.
