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| A special "Fear The Deer" Tanduay Rum pack created in partnership with NBA's Milwaukee Bucks (Image Source: Tiebreaker Times) |
The Milwaukee Bucks, one of the member teams in the National Basketball Association (NBA), has officially forged its three-year partnership agreement with the Philippines' Tanduay Rum which enables the two companies to create a co-branded package for the product that is slated to be sold throughout the state of Wisconsin, USA in early 2021. Through the partnership, the World's Number One Rum will begin distributing its products throughout Fiserv Forum, the surrounding Deer District, and the MECCA Sports Bar & Grill. It will also receive naming rights to an anchor bar on the main concourse of Fiserv Forum in the 2021-2022 NBA season.
"Tanduay Rum is a premium spirit that is recognized across the globe for its taste, quality and popularity. We're thrilled to expand our international partner footprint to the Philippines, which has one of the Bucks' most engaged international fanbase, and we're excited to bring Tanduay's finest rum to Fiserv Forum and Deer District. We look forward to Bucks fans enjoying the world's best-selling rum at games, concerts, events and more. Tagay!" said Milwaukee Bucks Chief Business Development Officer Matt Pazaras. "Tanduay has started to work with NBA teams and the Bucks have noticed that. Tanduay identified the Bucks and Wisconsin as a growth market so the partnership came together seamlessly. What Tanduay has done is extremely smart and more brands should follow this model. Tanduay has expanded its reach far beyond Asian markets to reach fans around the world by partnering with some of the best teams in the league. We love all our Bucks fans but we know that Filipino fans are special. We hope that Filipino NBA fans will become Bucks fans as we work to win the NBA championship."
For Tanduay's Senior Vice-President for Sales and Marketing Paul Lim, "We are honored to partner with one of NBA's best teams and bring our products not just for our fellow Filipinos but for everyone in Wisconsin to enjoy. We would like to thank the Bucks' management for their trust in our brand and we are looking forward to all the exciting activities that will result from our partnership. We feel proud being the only Filipino brand to partner with NBA teams. When we started this journey of using sports as a marketing tool for our brand, we never imagined it to become as big as it is now. We are very thankful to our partners for trusting our brand and working with them even during the pandemic for this to come into fruition."
As part of its aggressive expansion in the USA, Tanduay is continuing its partnership with the Golden State Warriors and is set to work with two more NBA teams in the coming weeks. Tanduay closed 2020 with a bang of its own as it further expanded its presence in international markets. Aside from Wisconsin, the brand has entered the wines and spirits markets of Hawaii, Indiana, Minnesota, Nevada, Florida, New York, New Jersey, Illinois, California, Tennessee and Michigan. Its products are now likewise available in the US territory of Guam as well as in the countries of China, Singapore and the United Arab Emirates (UAE).
