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| (Image Source: PR Newswire) |
Global smartphone brand vivo has concluded a remarkable 2020, highlighting the importance of user-oriented innovation in the smartphone industry. Braving the global threat of the COVID-19 pandemic, the brand remained resilient by launching new product lineups, advancing in mobile photography technology, and fostering a joy-inspired ecosystem that connects users around the world amidst the difficult challenges and struggles brought about by the pandemic.
Aspiring to benefit consumers by providing premium user experiences and slated not to innovate solely for the sake of innovation, vivo will continue to address the needs of the global consumers this 2021 by designing cutting-edge devices that exude futuristic aesthetics. Aside from perfecting current technologies, vivo will also strive to break the boundaries of smartphone design for devices to become an extension of the human body and an effective accessory in everyday life. Throughout the year, vivo will build on last year's achievements and tailor user-oriented innovation strategies according to evolving customer preferences, striving to achieve breakthroughs towards photography, system, design and performance.
In mid-2021, vivo will launch a new smartphone brand across emerging middle and high-end markets, fulfilling the increasing demand of consumers who desire devices equipped with cutting-edge capabilities at a modest price range. In 2020, aside from the release of new devices, vivo has paved its way into new territories by introducing a fully-revamped operating system OriginOS and professional-grade camera technologies being brought to life by a strong research and development network across nine strategic innovation centers with undaunting support from research teams across the globe. These developments reflect the brand's dedication to understanding regional consumers and in-depth localization within its markets.
On the other hand, vivo has reaffirmed its position in mobile photography technology through its partnership with ZEISS. These two companies will co-engineer the industry-leading smartphone imaging technology through the establishment of the vivo ZEISS Imaging Lab and the vivo ZEISS Master Photography campaign. The brand has been making great strides to redefine the field of mobile imaging, having developed the industry-leading Gimbal Camera System which is a highly essential feature in its X50 series of smartphones. It also places tremendous importance on providing consumers refined and fashionable products that are regarded as an extension of their style without compromising performance. Furthermore, vivo is an official partner of UEFA EURO 2020 and 2024, a symbol of universal expansion and desire to serve diverse user needs.
All in all, vivo will continue to focus on addressing evolving customer needs and bringing more joy to its users. Despite a turbulent global economic landscape, vivo will uphold the highest standards of quality and conduct user-oriented innovations that can truly empower consumers in meaningful ways.
