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| (Image Source: ABS-CBN Corporation) |
ABS-CBN Foundation, Inc. (AFI) launches the newest edition of its “Pantawid ng Pag-ibig” campaign. Tagged “Pilipino Para Sa Pilipino,” the campaign invites individual and corporate donors to respond to the continuing need for food and basic necessities of those who have lost jobs and cannot make a living due to COVID-19. In its launch phase, “Pantawid ng Pag-ibig: Pilipino Para Sa Pilipino” is focused on providing immediate relief through distribution of food packs and hot meals to families most in need. Every Php 100 donation made through AFI bank and online payment partners GCash and PayMaya, or through voucher redemption in Lazada and Grab can feed one family for a day. Four hundred pesos (Php 400) can help feed a family of five for a week.
“The COVID-19 pandemic has gone on for a year now, and it doesn’t yet show signs of slowing down. The longer we are not able to go out to work or to school, the greater the chance that more businesses will shut down, adding to the growing number of people unemployed,” said Roberta Lopez-Feliciano, ABS-CBN Foundation managing director. “Therefore there will be more people in need of food and basic necessities, and we will commit our best efforts to reach out to these affected families, so your donations can support as many people as we can.” She added, “The latest run of the ‘Pantawid ng Pag-ibig’ campaign is called ‘Pilipino Para Sa Pilipino,’ because this is very much an invitation to all of us, as one community to show compassion to our fellows. We want to empower everyone to each give what we can, and then rally our families, friends, colleagues and business partners to also make their own donations because we are all in this together.”
Since “Pantawid ng Pag-ibig” was first launched in March 19, 2020, over Php 500 million in cash and in-kind donations from corporate and individual donors have supported more than 920,000 families from the National Capital Region (NCR) and selected provinces nationwide. Cash donations were used to purchase food and basic necessities such as rice, canned goods, noodles, biscuits, milk, coffee, shampoo, soap, detergent, and vitamins. The campaign included distribution of hot meals to families in need and to frontliners in hospitals and partner cities. Under the campaign, ABS-CBN Foundation was also able to provide Personal Protective Equipment (PPE) to hospitals and to frontliner organizations in NCR and various provinces.
“On behalf of our beneficiaries, I thank all our donors, partners, and everyone who has supported the ‘Pantawid ng Pag-ibig’ all this time,” Lopez-Feliciano said. “With your continued support, we hope to reach even more Filipino families as we go into ‘Pantawid ng Pag-ibig: Pilipino Para Sa Pilipino.’” Individual donations of Php 100 or Php 400 may be made through online payment channels, particularly electronic wallets GCash and PayMaya and through vouchers available in Lazada and Grab. AFI also accepts donations via online banking channels of its partner banks. More ways to donate will be released in the coming weeks. Alongside these fundraising efforts, ABS-CBN Foundation is actively working with corporate donors to boost the “Pantawid ng Pag-ibig: Pilipino Para sa Pilipino” campaign and extend resources to even more Filipino families in need.
AFI’s “Pantawid ng Pag-ibig” is part of ABS-CBN’s multi-pronged public service initiative to help Filipinos cope with the pandemic through an information drive, fundraising campaign, multiplatform news coverage, and special programming for the entire family. The company’s COVID-19 response won a Silver Stevie Award for Most Valuable Corporate Response last December 2020 and a Philippine Quill Award on March 25. For more information, visit www.pantawidngpagibig.com.
