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| (Image Source: ABS-CBN News/Nestle Philippines Inc.) |
MILO Philippines continues to be resilient in seeing through its vision of using sports in building champion citizens as it recently launched its new campaign “Mula Noon Hanggang Ngayon, Tuloy ang Pagiging Champion.” The latest campaign comes off the heels of Milo’s umbrella online sports program — the MILO Home Court, which served as the brand’s breakthrough initiative to pivot its signature on-ground sports activities to online.
In the new campaign, Milo presents ways for parents to help their children jumpstart and propel their champion dreams at home amid the prevailing conditions with the pandemic. “It’s very challenging how to keep our children active while staying at home, and this campaign will ensure that there are ways,” said Milo Sports Manager Lester Castillo at the online Philippine Sportswriters Association Forum on Tuesday of their latest brand campaign. Milo said the “Mula Noon Hanggang Ngayon, Tuloy ang Pagiging Champion” campaign combines physical activity and studying geared towards helping nourish children’s dreams for success.
To help it in its push, Milo tapped products of the Milo BEST Academy, which include former Philippine Basketball Association star Jerry Codinera and Filipino-American US NCAA Division 1-bound player Ella Fajardo, to serve as inspiration for children. It also partnered with long-time collaborator Department of Education to make sure its campaign message reaches schoolchildren and its instructional materials and drills be included in their daily activities at home. In line with the campaign, Milo has distributed over five million PE kits nationwide and is in the process of distributing printed learning modules to students.
With the "Mula Noon Hanggang Ngayon, Tuloy Ang Pagiging Champion" campaign, Milo presents ways for parents to help their kids jumpstart and propel their champion dreams at home amid the prevailing conditions with the pandemic. For more information and details on the campaign, visit www.milo.com.ph.
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Korean Cultural Center Bares Activities For 10th Year Anniversary
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| (Image Source: The Philippine Business And News/Korean Cultural Center) |
As it celebrates its 10th year in the Philippines, the Korean Cultural Center (KCC) announced the launching of a logo-making contest, and other activities lined up such as dance and martial arts lessons. Until April 16, interested individuals may submit their entries to the logo-making contest that should depict the 10 years of KCC. The grand winner will take PHP40,000, while two runners-up will receive KCC goodies. Original creations of Filipinos residing in the Philippines must be sent via Google form. A 200-word backgrounder about the logo should be provided. The winning logo, which will be announced on April 30, will be used on all promotional and event materials related to the anniversary, and the anniversary video.
Meanwhile, Hallyu fans will get the chance to learn Kpop dance moves without the need to enroll in dance classes. Dasuri Choi will lead an online dance tutorial where viewers will move to Twice's "I Can't Stop Me", singer/actress IU's latest single, "Celebrity", as well as EXO's "Obsession". An exclusive dance clinic will also be staged for randomly selected participants, while others may participate in the K-Dance quiz to win prizes. Korean martial arts will also be introduced to Filipinos via KCC's social media accounts this month. Aside from appreciating the Korean culture, viewers will learn from basic tutorials, and get them started in Taekwondo, Ssireum (Korean wrestling), and Taekkyon (traditional Korean martial art).
Earlier, KCC announced it will conduct an online K-beauty workshop this year. Tips on how to achieve a "chok chok" (hydrated with luminous complexion) skin will be shared. Recently through the "K-Healing" campaign, the Center has partnered with Smart Communications in giving a treat to front-liners amid the pandemic. A teacher, a guard, fire brigade volunteers, and nurses were among those who received "K-Healing" packages. KCC Director Im Young-A earlier said that through the front-liners' stories, she learned that difficulties can be overcome together with love and a sense of solidarity with family, neighbors, and community.
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Smart Partners With Moonton For MPL-PH Season 7
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| (Image Source: Gadget Pilipinas/Smart Communications) |
While lots of Pinoy Mobile Legends fans are still over the moon with Bren Esports win at last January’s M2 World Championship, ML lovers have even more to look forward to as the Mobile Legends Pro League (MPL) is back for Season 7! The latest season of the MPL is once again presented by PH telco Smart, in partnership with ML developer, Moonton. As the country’s premiere Mobile Legends tournament, MPL Season 7 pits ten of the country’s top Mobile Legends esports teams. The teams that are part of MPL Season 7 include:
• Aura PH
• Onic PH
• Cignal Ultra
• Work Auster Force
• Smart Omega eSports
• Execration
• Blacklist International
• Nexplay Solid
• Laus Auto Group Playbook eSports
• Bren eSports
The MLBB Pro League will feature a round-robin format to determine the top Mobile Legends team in the country. The champion of MPL Season 7 will not only get the coveted championship title, they’ll also take home a cash prize of USD 120,000. Smart subscribers and avid esports fans can watch the action-packed games live on the Smart Facebook page and get a chance to win exciting prizes. Subscribers can also expect exclusive updates and freebies throughout the season. For updates on Smart’s eSports initiatives, follow Smart on Facebook at facebook.com/SmartCommunications, Twitter and Instagram (@LiveSmart).
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McDonald's Treats Filipino Frontliners With A Free Breakfast Meal
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| (Image Source: CNN Philippines) |
A year into the lockdowns, delivery services have become a way of life. We rely especially on delivery riders to make our everyday lives easier. It is to honor and thank these unsung heroes for their service that McDonald’s invited its customers to treat delivery riders to a FREE breakfast meal as a way to say thanks for braving the streets every day to keep Filipinos happily fed and safe indoors during the pandemic.
Through McDonald’s McDeliverBack program, delivery riders who delivered a McDonald’s breakfast on March 16— from McDelivery, GrabFood, and foodpanda— were also treated to breakfast from McDonald’s. With the help of thousands of Filipinos who decided to McDeliverBack, over 30,000 delivery riders nationwide received the special treat of a free Cheesy Eggdesal meal with Minute Maid! Watch the video on McDonald’s Facebook page and see how McDonald’s and its customers gave back to the everyday heroes of the pandemic. Don’t forget to thank your riders the next time you have your McDonald’s favorites delivered! Download the McDo PH App at the App Store and Google Play or order via mcdelivery.com.ph.
