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| (Image Source: Manila Bulletin/Facebook/Philippine Cable and Telecommunications Association) |
The Philippine Cable and Telecommunications Association (PCTA), the umbrella organizations of cable television operators in the Philippines serving 75% of the country's pay TV viewing population, is keen on celebrating the stories of local individuals, groups and cultures with the launch of its "Mabuhay Ang Lokal" campaign which will capture meaningful stories that represent its major themes: Lokaltura, Lokalert and Kwentong Lokal.
Lokaltura will capture the vibrant culture of local communities, underlining how PCTA's member operators take part in keeping local traditions, flavors and festivities alive while Lokalert will highlight various programs and initiatives that help communities stay informed with the latest news and announcements to keep people updated and safe when they need it the most. Kwentong Lokal, on the other hand, puts the spotlight on different individuals or groups who have special talents or stories to share. Through the "Mabuhay Ang Lokal" campaign, cable TV subscribers are given the opportunity to be active members of their own communities by showcasing and sharing their own stories. More than that, the campaign sets its sights on strengthening the presence of PCTA member operators in their respective locales and championing the local communities that they serve and keep alive through their operations and initiatives.
“PCTA and our member operators have always believed that no community must be left behind—even the farthest, most remote ones. Equipped with PCTA’s core competencies, values, and ideas, we have tirelessly worked to come up and run campaigns and initiatives to ensure that every community is served, heard, and celebrated. PCTA works toward serving and enriching the lives of our communities. The first letter in CATV means community. We are strong because of our communities, and we want to banner their stories for the whole country to watch," said PCTA President Joel Dabao. “We’re firm believers that our kababayans have a story to share, and we want to help showcase these local content. This is what will differentiate us as an organization. Through this, we hope to create a ripple effect to encourage and inspire more Filipinos in different parts of our country. We have and we will continue to play an active, proactive, and productive role in the lives of the communities we serve. Individually, we are local operators whose stories are worth sharing. Collectively, these stories help strengthen our organization’s importance and value to our nation’s narrative and identity most especially in this day and age. Together we will make sure they are known and heard through us,” he added.
Interested participants can film a simple one-minute video inspired by the Mabuhay Ang Lokal themes, edit it, and submit via e-mail at secretary@pcta.org.ph, membership@pcta.org.ph, or secretariat@pcta.org.ph. Through thorough review by the PCTA, the chosen entries will be highlighted and featured on local community channels and all PCTA digital assets to celebrate local stories. The most inspiring and engaging pieces of content will then be shown a year later with The Best Of Mabuhay Ang Lokal Stories. For more information on Mabuhay Ang Lokal, visit PCTA's official Facebook page.
