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| (Image Source: Ungeek.ph/KALARO) |
Imagine yourself being a gamer and living a life where you're in total control of what you want to do and choose the things you love and want to complete your day such as immersing yourself in your favorite games, stream online and earn, train and compete against online players, and have a little relaxation in between to make your day a good one to indulge for the next day slated to be better than the previous. Well, if you're up in making what you are imagining a reality, then you should start a career in the professional gaming scene simply known worldwide as eSports.
In several countries such as the United States, China and South Korea, gamers taking the road of competitive gaming business have been receiving support from the government and various institutions with many schools, colleges and universities including online games as part of their curriculum. Professional gaming in the Philippines is slowly building up steam with more than 43 million eSports enthusiasts and several local gamers showcasing their prowess and dominating in a number of international gaming competitions such as M2 MLBB World Championships, LoL Wild Rift Southeast Asia ICON Series, VALORANT Challengers, DOTA 2 Pro Circuit and more. However, its maturity is far from that of the rest of the world due to lack of inclusivity and diversity, lack of platforms and spaces that can benefit the local gaming community and a continuing stigma and cultural acceptance that gaming is not sports and being a professional gamer is not a career.
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| KALARO Super All's Main Interface (Image Source: GIZGUIDE) |
Fortunately, those who knows and discovers the potential of the Philippine eSports scene have developed and released a next-generation digital platform slated to empower the local gaming community. Named KALARO, the super app made by Filipino gamers for the Filipino gaming community has a wide range of virtual services and features that can surely benefit not only gamers but also content creators, game strategies, tournament organizers and entrepreneurs. KALARO aims to gather Filipino gaming and eSports enthusiasts to come together and nurture or groom gamers to be the best that they can be by providing learning and growth opportunities powered by technology. Some of the KALARO super app's features include the following:
• Tournament Management – With just a few clicks, one can take charge of player registration, team formation, bracketing, and promotion of multiple tournaments. Gamers, on the other hand, can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and blogger tournaments in the future.
• Brand Integration – Kalaro can serve as a platform to combine monetization and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community who are known to support products and services who sponsors eSports events. Gamers and tournament operators can also start building their network through Kalaro.
• In-App Social Media & Content Browsing – Widen your network with real-time interaction with other games while you hone your gaming skills at the same time. There’s a bigger chance of discoverability, since this will also serve as as a social media platform and video hub of the gaming community. There’s also and in-app currency made up for gems of cashless transactions and a better gaming experience.
• In-App Advocacy – Kalaro promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain discipline needed to be recognized as true athletes in the world of eSports. When these things are achieved, more companies will realize the value of using eSports as a team building initiative to develop camaraderie, schools will accept online games as part of their curriculum like in other countries and the government to further support the eSports industry.
Those who have created an account and started discovering the many features KALARO has may have a chance to receive five million Kalaro gems. Amidst the challenges that they continue to face head-on, the eSports industry can serve as a lifeline for many Filipino gamers who are now connecting and competing against players overseas. As KALARO takes bigger steps to reach every eSports enthusiast in the country, its goal is to have the whole of Asia and even the world use the platform. With KALARO, WE PLAY AS ONE!!
