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| (Image Source: Yahoo! News Australia) |
Tanduay, one of the leading globally recognized rhum brands in the Philippines, has successfully forged a new partnership deal with National Basketball Association (NBA)'s Phoenix Suns - making the brand the first Philippine company to simultaneously support and sponsor five NBA teams as part of its efforts for a more aggressive international marketing push.Through the partnership, the two organizations will work together in releasing co-branded bottle packaging during the NBA season. Prior to the Suns, Tanduay has inked partnerships with the Golden State Warriors, Brooklyn Nets, Minnesota Timberwolves and Milwaukee Bucks.
“As we expand our business worldwide, we create partnerships with organizations that share our passion for excellence. We are confident that the NBA is a significant venue to grow our brand awareness in Arizona and beyond. It is definitely an honor to be a partner of the Phoenix Suns, and we are looking forward to bringing our Philippine-made products to more cities in the U.S. which has a huge potential as a market for rum and other spirits,” Tanduay President and COO Lucio Tan III said. “We are excited that the distinct tropical taste of Tanduay’s finest rums would be a good fit for Arizonans,” Tan added as Tanduay Rhum has the quality and taste profile essential in making cooling tropical cocktails perfect for warm Arizona days and nights.
Phoenix Suns Chief Revenue Officer Dan Costello shared positive prospects of the partnership with Tanduay. “We have heard so much about the craftsmanship that Tanduay, a heritage brand from the Philippines, uses to develop its products. We are thrilled to be aligned with another world-renowned brand with rich history, just as the Phoenix Suns, have the deepest history in Valley sports,” said Costello. He added that the Suns have over 500,000 Filipino fans on social media who engage with and love the team. “We are excited to bring a beloved Filipino brand into the Phoenix market to continue to connect the Suns to our fans in the Philippines and around the world,” said Costello.
