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| (Image Source: NoypiGeeks/Google Play/Big Crunch Digital/WBR Entertainment Productions) |
The Philippines is steadily becoming one of the emerging markets in Southeast Asia ripe for new game launches and expansion of fresh mobile gaming platforms considering that mobile gaming in the country will grow significantly in the foreseeable future and attributed to the outlook is 80% of the more than 70 million mobile phone users who play mobile games regularly. At the forefront of developing games to further drive the local gaming market is Big Crunch Digital through its platform Perya Perya (derives from the Filipino term amusement park.
Under Perya Perya, Big Crunch Digital has developed mobile games for the upcoming Wil To Play app for Android mobile device users which is slated to have its open beta release within June 2021. Inspired by GMA Network's top-rating late weekday afternoon variety and game show "Wowowin" hosted and created by Willie Revillame, what sets Wil To Play apart from other mobile apps and games is its tight integration with its television counterpart and the ability to win real-world prizes. While most mobile games let you win prestige and bragging rights, Wil To Play's hyper-casual mobile games give users a chance to bring home digital gadgets, food items and more anytime, anywhere. And since there are still limitations in holding local events and gatherings due to the current public health situation in the country, Wil To Play may well be the first game show that allows its online fans to win prizes even if they don't get to be in the studio.
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| Players can enjoy any of these five exciting Wil To Play games on their smartphones for a chance to win real prizes including digital gadgets and food items. (Image Source: GIZGUIDE/Google Play/Big Crunch Digital/WBR Entertainment Productions) |
Big Crunch Digital Managing Director Jackie Chua said that the company has always aimed to develop a highly disruptive mass-market mobile entertainment offering for Southeast Asia. The company has vast experience in content, animation and game production and development working with big gaming studios such as Microsoft's first-party studio The Coalition and Synergy88 Digital. Big Digital Crunch is currently looking for developers who wish to expand their market and partner with the company. “With Wil to Play and other currently-developing mobile gaming platforms, we’ve achieved distribution to more than 10 million users within the 2021 calendar year alone. We expect those numbers to increase exponentially in the coming years," Chua shared. For more information on Wil To Play, visit wiltoplay.com or wiltoplay.ph.
