 |
| Bianca Yao, Infinix's chief gaming officer for the Philippines, holding Infinix's newest gaming-centric smartphone, the Infinix Hot 10S, with a smile (Image Source: Manila Bulletin/Infinix) |
Global technology brand Infinix, which is known for its lineup of powerful smartphones at attractive pricing, recently hired pioneering gamer and emerging content creator Bianca "Biancake" Yao as its first ever Chief Gaming Officer for the Philippines. The said announcement coincides with Yao's tenth year anniversary in the local gaming scene as well as the brand's local launch of its renouned Infinix Hot 10S packed with a Mediatek Helio G85 octa core processor, an ultra-smooth 90Hz display, 48 megapixel triple rear camera with Super Nightscape Imaging and a long-lasting 6000 mAh battery.
“Infinix has made a name for itself in markets around the world as one of the top smartphones preferred by mobile gamers, with processors, displays, and specs optimized for the most demanding gaming titles–without breaking the bank,” said Infinix Philippines Country Manager Cooper Ma. “As we further strengthen our presence in the country, we want to reach out and support the growing number of Filipino mobile gaming enthusiasts and professionals. We have tapped Bianca Yao to be our Chief Gaming Officer to help us engage with the local gaming community and showcase how our devices can support their lifestyles, passions, and aspirations.”
As Infinix Philippines' Chief Gaming Officer, Yao will leverage her position to show how gaming can foster close friendships and genuine connections even at a time of social distancing. “With Infinix and its exciting line-up of gaming smartphones, I will work to entice more people to experience the joys of socializing through games and cultivate the camaraderie in the community,” she said. With Filipinos stuck at home due to lockdowns, mainstream acceptance for mobile gaming has increased with over 90% of Filipino internet users saying they have played their games on their smartphones in the past year according to We Are Social and Hootsuite. Its competitive pillar, eSports, has been recognized by the Philippine government as a sport and its players as national athletes while several educational institutions have started introducing mobile gaming and eSports courses as part of their curriculum.
As the gaming scene in the Philippines matures, Bianca believes that it can evolve from simply being a fun community into a sunshine industry that provides better opportunities for Filipinos amidst challenging times brought about by the pandemic. “As a gamer myself, I dream that gaming would open more doors of opportunities for everyone. Gaming has transcended its initial purpose of being a source of entertainment and has shown the great potential of being a career, be it in the frontend or backend of the business. I am a living testimony of it, along with my fellow gamers.” On the other hand, Infinix also believes that the world is barely scratching the surface of what can be possible in the gaming and eSports landscape. “Gaming is the next frontier in consumer technology in both developed and emerging markets. In the Philippines and the rest of the globe, it is capturing both the time and imagination of more people, especially of the youth. As we see gamers around the world continue to grow, Infinix is committed to continue investing in innovations in gaming smartphones, not just to advance performance and user experience, but also make them more accessible and affordable,” said Ma.
