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| (Image Source: ABS-CBN Corporation) |
ABS-CBN Foundation Inc., in partnership with Zarah Juan, launched the limited edition Aduyon Sling, the product of a dynamic collaboration for the benefit of Weavers Arts and Crafts of Tublay (WACoT). The special collection was sold out on the first day of its launch with proceeds from its sales ploughing back to an organization of 25 female weavers duly registered with the Department of Labor and Employment (DOLE).
Zarah Juan, a social and cultural enterprise that supports community-based social enterprises (CBSEs) all over the country, specially designed the Aduyon Sling using products from the weavers of Tublay. The partnership between ABS-CBN Foundation and Zarah Juan opened the opportunity for WACoT to turn their beautiful and vibrant weaves into a world-class product. The WACoT weavers chose the name "Aduyon", an Ibaloi word for Filipino bayanihan, or working together as a community to achieve their common goal or dream. The Aduyon Sling is the fruit of the weaving organization, local government unit, ABS-CBN Foundation and Zarah Juan working together to achieve a shared vision of impact and transformation. The seed fund for the project was provided by Pride4PH through ABS-CBN Foundation International.
Part of the project is the facilitation of a community-based social enterprise training programs for WACoT by the Integration and Area Development Unit of ABS-CBN Foundation. The program touches on visioning and team building as well as human resource management, operations, finance and marketing and will provide all the basic skills so that they can scale their enterprise. This will not only facilitate knowledge transfer and capability building but also empowerment and support in an integrated approach to ensure sustainability to the partner community.
