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| Nihan and Kemal of ETC's number one primetime series Endless Love (Image Source: ClickTheCity.com/Solar Entertainment Corporation) |
ETC, Solar Entertainment Corporation's flagship general entertainment channel seen on pay TV nationwide and digital free TV across Mega Manila and other areas where its digital signal is available, marks its seventeenth year with the all-time highest ratings in the channel's history. Launched in 2004 as a local cable channel and steadily expanding its reach and audience through transition to free TV, ETC offers programs across various genres that cater to a wider market of young and mature viewers - from drama, suspense, family-oriented, comedy, fashion and celebrity features to travel, food, health and music.
“Since we started, ETC has always been focused on the way we program to our very specific audience of women,” declares Solar Entertainment CEO Wilson Tieng. “Seventeen years ago, we picked the latest, hottest, most popular Hollywood series, reality and competition shows and entertainment variety/talk shows for the audience who wanted to stay current and trendy and hip. We want to accommodate additional audiences who are mature and have varied interests other than knowing the latest. Our standard requirement in choosing and producing shows is and will always be high quality and great production output from industry experts, to ensure viewing that is tasteful, smart and very pleasurable. We have never compromised on those criteria in all the years of ETC’s existence,” Tieng emphasizes.
ETC's high standards paved the way for the acquisition of several top-rating US television series such as "Glee", "Gossip Girl", and "Pretty Little Liars" and award-winning and internationally acclaimed Turkish dizi "Endless Love", "Everywhere I Go", and "Hayat" as well as Academy Award winners and global box-office blockbuster hits aired on its ETCflix movie block. ETC also celebrates the best of locally-produced content as shown when it became the local production and broadcast partner of "Project Runway Philippines". In keeping up with the audience's changing and evolving needs and preferences, ETC added localized content last year through ETCinema where classic Filipino movies are aired and the groundbreaking ETCerye with Turkish dizi dubbed in Tagalog. Based on data from Kantar Media, the first Tagalized Turkish dramas to be aired on ETCerye obtained all-time high triple digit ratings and ranked as the channel's top primetime programs with the first season of "Endless Love" widely recorded as the highest-rated program in the channel's 17-year history.
As it moves forward to its 18th year, ETC continues to bring quality and innovative content with new shows under the ETCerye block and new films under the ETCinema and ETCflix movie blocks. Before the year ends, ETC is launching a new locally produced show that aims to help women create a happy home life amidst the continuing threat of the pandemic. Furthermore, the channel plans to bring a new cooking show and animated series in 2022. ETC is seen on SKYcable channel 16, Cignal channel 21, Cablelink channel 34, DTT channel 21 in Mega Manila and in over 200 cable operators nationwide. For updates, visit www.etc.com.ph and follow ETC on Facebook and Instagram.
