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| "Captain America" Chris Evans is TECNO Mobile's new global celebrity ambassador/endorser. (Image Source: CNN Philippines/TECNO Mobile) |
Global premium smartphone brand TECNO Mobile has officially introduced internationally renouned actor Chris Evans as its brand ambassador. Known for his role as Captain America in the MARVEL Cinematic Universe series of films, Evans embodies many of the qualities that have been synonymous with TECNO especially its "Stop At Nothing" brand philosophy which aims to inspire people to always keep being "young at heart" and never stop pursuing excellence.
Talking about his partnership with TECNO, Chris said, “I am happy to partner with TECNO, an innovative smartphone brand which provides consumers in emerging markets with the newest smartphone technology. Whether it’s a phone call with someone you love or an image you capture to keep as a meaningful memory, smartphone technology is at the center of it all. It is really inspiring to work with such a great brand that stops at nothing to encourage people in those markets to explore more possibilities.” Meanwhile, “TECNO is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. Chris Evans embodies TECNO’s brand motto ‘young at heart’ and the pursuit of excellence. This partnership with him enhances TECNO’s continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on the brand globalization," said TECNO Mobile General Manager Stephen Ha.
Its partnership with Chris Evans a.k.a. Captain America is considered a new milestone for TECNO Mobile following its association with Manchester City FC and becomes part of TECNO Mobile's global brand upgrading strategy which aims to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in emerging markets worldwide.
