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| (Image Source: Manila Bulletin/Puregold Price Club Inc.) |
When times are difficult and challenging, people usually look at the lighter side of things and what makes them happy amidst what they are going through. Keeping people of all ages entertained is basically the heart and soul of The Puregold Channel on Facebook and YouTube. The Puregold Channel is conceptualized as a means to provide quality entertainment to millions of Filipino families and households staying at home because of the COVID-19 pandemic. "SHOPPERTAINMENT", as pioneered by Puregold, combines grocery shopping and entertainment - two things that Filipinos are passionate about - across its millions of followers on social media.
Joining its wide roster of available digital shows is Puregold Channel's first digital series "GVBOYS: Pangmalakasang Good Vibes" starring three of the country's hottest and most exciting young leading men today - Jerome Ponce, Nikko Natividad, and Dave Bornea - which will be joined by online comedy star Elsa Droga and veteran actresses Wilma Doesn't and Ms. Carmi Martin. It is a coming of age story of three housemates and each of the series' eight regular and two special episodes highlights relatable adventures, antics and life experiences. Directed by veteran director Don Cuaresma, the digital series can be streamed online for free on the official Facebook page and YouTube channel of The Puregold Channel starting July 2010.
Since the launch of The Puregold Channel during the onset of the global pandemic last year, the local supermarket giant has come up with engaging content for audiences of all ages. Among the shows Puregold has put up are "Playtime Panalo" with Luis Manzano, "Sabado Bago Live" co-hosted by Boy Abunda and Gretchen Ho, "The Ha Ha Hour" hosted by Alex Calleja and "Puregold eSports Live" featuring Mobile Legends Bang Bang (MLBB). “Puregold Channel is dedicated to our loyal customers. This is our way of rewarding and staying in touch with them outside the stores. This is Puregold’s thrust, to strengthen the future of retail through strong engagement and digital footprint,” said Puregold Price Club Inc. President Vincent Co. For updates, visit and like @puregold.shopping on Facebook, follow @puregold_ph on Twitter and Instagram, and subscribe to The Puregold Channel on YouTube.
