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| (Image Source: Adobo Magazine/Burger King) |
Burger King (BK) gives nothing but confidence, boldness and fun as it sports a new look after 20 years. The well-loved brand is making big moves by introducing a completely new visual design that is forward-looking and speaks of the brand's innovative solutions in food quality, sustainability and digital presence. Inspired by real and delicious food, the new look is designed to more accurately represent BK's authenticity, boldness and playful irreverence, making guests feel great about the food and the overall BK experience. Guests can expect the new identity of the brand's packaging, restaurant merchandise, menu boards, crew uniforms, restaurant decors and digital and social marketing within the second half of the year.
“As guests’ needs evolve, Burger King is also moving towards a more conscious approach in its self-expression and take on food quality and restaurant experiences. This exciting makeover after over two decades signals our commitment to improving taste and food quality standards; as well as an ambitious pledge to environmental sustainability," said Burger King Philippines General Manager Joey Dominguez. “The new look indicates our confidence in the future, while remaining true to our heritage and what guests love about BK,” said Burger King Philippines Marketing Head Allan Tan. Dialing up taste and quality through the new visual identity, every design element was royalty reimagined to better reflect the new Burger King food journey that guests will surely crave and enjoy over and over again.
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| (Image Source: Adobo Magazine/Burger King) |
The fresh color palette is unapologetically rich and bold, the visual representation of the iconic BK flame-grilling process and fresh ingredients. The stylish crew outfits are fit for flame-grill masters, mixing contemporary and comfortable style with distinctive colors and graphics. The crisp new packaging proudly represents the new logo as well as bold colors and playful illustrations of ingredients. To top it all off, the new BK Flame font is all about the shapes of Burger King food - rounded, real and perfectly imperfect - reflecting the brand's irreverent personality. The iconic BK logo gets a minimalist refresh that seamlessly capture the brand evolution of the times while also paying homage to brand heritage with a refined design that is confident, simple and fun. Obviously, it is what BK is all about - real, simple and delicious food.
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| Its newly-opened branch in Balanga City, Bataan is the first in the Philippines to incorporate Burger King's new look. (Image Source: Manila Republic/Burger King Philippines) |
As the new visual identity starts to roll out across the globe, Burger King Philippines followed suit with the opening of its new store in Balanga City, Bataan, fully decked out in the brand's refreshed logo and new signature colors. The Balanga City branch is the first in the country to incorporating the new look, embracing BK's well-loved designs at all touchpoints of the guest experience. As it has done for over two decades, Burger King Philippines strives to make guests feel great about their food and it is reflected today through the new visual design, in the restaurant design and across the entire digital experience. Guests in the country can now experience the exciting design evolution which has been well-received globally firsthand. “Our fans can look forward to a pipeline of exciting activities over the next few months as we roll out the new Burger King look to restaurants across the country. Do stop by when lockdown restrictions are lifted to experience our flame-grilled difference!” Dominguez invited.
