 |
| (Image Source: Business Mirror/iQiYi International) |
iQiYi International, the premiere Asian entertainment streaming service, brings Dolby Vision and Dolby Atmos to its website and mobile app available in 191 countries, including the Philippines, as part of its ongoing momentum as it grows its appeal to international audiences. Dolby Vision boasts ultra-vivid imaging - incredible brightness, contrast, colour and details that bring movies to life while Dolby Atmos immerses you in your favorite entertainment with sound that moves all around you with breathtaking realism. iQiYi International's paid VIP subscribers in both Standard and Premium tiers with compatible devices can now enjoy acclaimed Asian content within the safe comfort of their homes and on the go with unparalleled audio and video.
According to iQiYi's Vice-President of International Business Kuek Yu-Chuang, “This marks a significant milestone for iQiyi as one of Dolby’s leading Asian international OTT partners. As we grow our appeal internationally, and as home entertainment technology continually improves and becomes even more accessible, we want to delight our subscribers’ high expectations for quality entertainment – both in terms of content, as well as a viewing experience.” He added, “With a rising demand for Asian content worldwide – be it Chinese, Korean and Southeast Asian content – iQiyi is proud to be the born-and-bred Asian platform to uplift the entertainment viewing experience of pan-Asian content for the global audience.” Dolby Laboratories' Managing Director for Emerging Markets Pankaj Kedia said, “With close to 250% increase in the demand for new TVs enabled with Dolby Atmos and 120% for Dolby Vision every year, consumers are demanding incredible entertainment brought to life in Dolby, which is why we are thrilled to see iQiyi including Dolby Vision and Dolby Atmos as part of its international expansion efforts in South East Asia. With this integration, consumers with Dolby enabled TVs, mobile and tablets can enjoy a growing library of top-notch content from iQiyi in Dolby from the comfort of their home and on-the-go.”
One of the first iQiYi Original titles available in Dolby is the recently premiered "The Ferryman: Legends of Nanyang" released in Dolby Atmos. Also available in 4K, the high production quality underscores the streaming platform's dedication of bringing the visions of Asian content creators to life. Premiered last August 24 with new episodes uploaded every Tuesday, the first Southeast Asian iQiYi Original stars Singaporean household names like Lawrence Wong, Qi Yuwu, Tay Ping Hui and Jeanette Aw. More shows with Dolby Atmos and Dolby Vision will be updated in iQiYi's growing library of premium content in the coming months. The announcement of iQiYi's partnership with Dolby follows the launch of Uni-Icon Entertainment, a joint venture talent management agency showcasing and promoting Southeast Asian talent. It aims to give the region a foothold in one of the world's best entertainment markets and turn its talents into household names.
iQiYi also showcased its Asian Romance Collection spotlighting seven SWEET ON Chinese original series as well as its first ever Korean original "My Roommate Is A Gumiho". In the middle of 2020, iQiYi officially set up its Philippine office and partnered with the Miss Universe Organization that eventually brought the highly-anticipated beauty pageant to local viewers and subscribers. Additionally, it has recently licensed premium drama titles from GMA Network that are now available on the iQiYi International mobile app and IQ.com for Philippine subscribers such as "First Yaya" starring Gabby Concepcion and Sanya Lopez and "The World Between Us" starring Alden Richards and Jasmine Curtis-Smith. With positive reception gained from local viewers and followers, iQiYi International will continue to discover valuable partnerships with various creators and producers in the Philippines to further bring local talents and content to international viewers.
