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| (Image Source: Gadgets Magazine/realme Philippines) |
True to its mission of championing the youth, the Philippines' leading smartphone brand realme aims to empower today's generation with its Dare To Be You campaign. Dare To Be You is the central theme of this year's realme Global Fan Festival which is a tribute to more than 100 million fans across the globe. It centers on amplifying the voices of young industry leaders who are making strides for their respective industries and advocacies. Through this, the brand looks to bring optimism and hope for the youth especially in these unprecedented times.
“We know that today’s generation is under a lot of pressure to conform and give in to the external noises and criticism they encounter in their day-to-day lives. As a brand that’s for the youth and by the youth, realme hopes to encourage them to stay authentic and true to themselves in their pursuit of success. Our uniqueness deserves to be celebrated," says realme Philippines Vice President for Marketing Austine Huang. The highlight of the campaign is a powerful short film that shows different young people around the world who embrace what makes them unique and are proud of it. The film perfectly encapsulates the brand's trust to empower the youth and enable them to chase their success on their own terms.
As part of the "Dare To Be You" campaign, realme Philippines has enlisted a number of inspiring and successful Filipino personalities who have managed to thrive in their chosen fields by simply daring to be themselves. This roster includes drag artist Prince de Castro, who proudly stands at the forefront of the local queer scene; fashion designer Carl Jan Cruz, whose impeccable Filipino craftsmanship continues to make an impact on the global stage; shoutcaster Caisam “Wolf” Nopueto, who is pursuing his passion for esports and gaming despite dealing with a grave illness; model Reins Mika, who successfully represented the country in a prestigious international modeling competition; and creative director Ryuji Shiomitsu, whose vision and styling prowess continue to make waves here and abroad.
These personalities are set to tell their own story of success and how they have achieved it by unapologetically being themselves, defying negative stereotypes, biases and prejudices. All of these experiences unequivocally prove that there is nothing anyone can say or do to hinder their own success. Watch the "Dare To Be You" film as well as the amazing stories of the personalities within the campaign on the official Facebook page (https://www.facebook.com/realmePhilippines) and YouTube channel (https://www.youtube.com/c/realmePhilippines) of realme Philippines.
