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| (Image Source: Rappler/Smart Communications) |
The Philippines' first Olympic gold medalist Hidilyn Diaz has officially joined Team Smart as its newest ambassador, a collaboration aligned with the thrust of the country's leading mobile services provider to empower and inspire Filipino athletes and its millions of subscribers.
Much like Hidilyn, love of sports has always been deeply ingrained in Smart's DNA. The telco does its own share of heavy lifting to provide support for our athletes both at home and on the international stage. In fact, Smart has been a part of Hidilyn's journey since 2016. Moreover, the MVP Sports Foundation (MVPSF) has always been constantly supporting the country's own weightlifting fairy from then till now. This partnership came as no surprise as both Smart and Hidilyn are coming from years of shared passion in heeding the call for a stronger nation.
“Hidilyn has given us something priceless amidst the challenges we all face. In her winning moment, she uplifted all of us and reminded the whole nation what triumph feels like,” said Smart Communications Senior Vice President and Consumer Wireless Business Head Jane J. Basas. She added, “Hidilyn’s historic success is every Filipino’s success story. She is committed more than ever to keep on inspiring Filipinos, and we want to work with her in telling new stories of hope, inspiration, and excellence. We look forward to a fruitful partnership with another world-class Filipino athlete in Hidilyn."
Hidilyn is joining Smart's value brand as the latest Ka-Tropa championing Filipino values among the youth - simple at totoo, mapangarap, madiskarte, positibo, makatropa. TNT aims to support local talents and help give them the platform to showcase their talent to the world, and the brand is also proud to have Hidilyn as part of their family to spread positivity and inspire the Filipino youth in chasing and achieving their dreams. “Andito ako lumalaban para sa Pilipinas,” said Hidilyn. “I don’t want to give up for myself and for you because young athletes deserve a role model who doesn’t give up on her dreams. This is one of the reasons why I decided to partner with Smart and TNT, so we may continue to inspire others. Smart is also like home to me. It’s a brand that has always been there for me from way back.” “At TNT, we’ve seen how Hidilyn displayed resilience in the face of challenges and how she overcame these and achieved her dreams. She is indeed a role model that the Kabataang Pinoys can truly identify with and take inspiration from and we look forward to her being our newest KaTropa," said Smart Communications First Vice President and Prepaid Business Head Miriam Z. Choa.
Like Hidilyn, Smart also continues to raise the bar when it comes to bringing Filipinos closer to their passions as it constantly remains the fastest mobile network in the Philippines (4G and 5G) as certified by third-party network analytics firms Ookla and OpenSignal. To know more on Smart's products and services that will enable you to raise the bar and make the Smart move, visit www.smart.com.ph.
