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| (Image Source: MyPope Philippines/Grab) |
Grab, the leading everyday superapp in Southeast Asia, has officially launched its online supermarket GrabSupermarket Fresh in the Philippines on the back of its fast-growing everyday goods delivery service GrabMart. Grab's third online supermarket in the region brings to customers a wide array of high-quality, affordably priced fresh produce sourced directly from reputable farmers and suppliers located in different parts of the country including Pangasinan and Bukidnon among others.
GrabSupermarket Fresh will also offer a compelling range of plant-based food products to meet the rising alternative protein trend in the Philippines. To ensure maximum freshness, the online supermarket does not store any fresh produce in its facility. Instead, Grab aggregates and sends all fresh produce orders for the day to partnering farmers and suppliers who will then arrange for the items to be delivered in bulk to Grab's sorting and packing facility the next day. Orders placed before the cut-off time of 5:00 pm will be available for next-day delivery. Upon arriving at the sorting and packing facility, Grab immediately packs each order and assigns a delivery partner to bring fresh produce right to the customer's doorstep at their preferred time.
“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers. As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app. We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality,” said Grab Philippines' Head of Deliveries Anton Bautista. For more information on GrabSupermarket Fresh, visit https://www.grab.com/ph/mart/.
