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| (Image Source: Walastech/realme Philippines) |
August proved to be a widely successful month for realme as it celebrated its Global Fan Festival as a tribute to the brand's Filipino Squad. This came on the back of another milestone as the brand celebrates 100 million smartphones being sold worldwide. In the Philippines, realme was recently hailed as the number one smartphone brand for the second quarter of 2021 according to Canalys, Counterpoint Research and International Data Corporation (IDC). The brand currently holds the top position in the local market for two consecutive quarters - an achievement made possible in just three years.
With the theme "Dare To Be You", the month-long festival served as a reminder for today's youth to be unapologetically real despite external negative noises. To promote this advocacy, the brand launched a social media movement featuring notable Filipino personalities with inspiring stories of success. These include top fashion model Reins Mika Melitante, shoutcaster and gaming analyst Caisam “Wolf” Nopueto, globally renowned fashion designer Carl Jan Cruz, drag artist Prince Martell, and creative director Ryuji Shiomitsu among many others. In addition, realme also launched the second installment of its Dare To Be Ambassador Search where entrants were tasked to share how they encourage themselves to stay unapologetically real despite what other people may say. Among hundreds of entries, Karen Umayam and Eurwin Canzana were chosen as realme's new brand ambassadors and will each receive a grand cash prize of Php50,000, a one-year brand influencer contract and other content collaboration opportunities.
The month-long festivities culminated with the special livestream event for the Grand Finals of the realme Mobile Legends Cup held last August 26. The realme Squad and mobile gaming enthusiasts were treated to a series of matches between the country's top eSports teams plus a celebrity showmatch among top Filipino gamers Akosi Dogie, ChooxTV and Kiko Matos. The event also featured a special halftime show headlined by singer-songwriter Zack Tabudio who serenaded and wooed the Squad with a performance of his best hits. In total, the special realme Mobile Legends Cup Grand Finals livestream event generated over three million views on realme Philippines' official Facebook page and YouTube channel. “No words can express how grateful we are to the support and love of our Filipino fans since 2018. We are proud to share that this year’s realme Fan Fest is truly an incredible success, and we hope the realme Squad enjoyed all the surprises we had in store for them. Maraming salamat po!" shared realme Philippines Vice President for Marketing Austine Huang.
realme's success has shown that even in a highly competitive environment, it is possible to dare to leap and conquer both fears and dreams with the right team and the right heart. Nothing is impossible with the power of youth as seen by the sustained stellar sales performances and milestones over the past three years.
