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| (Image Source: ABS-CBN Corporation/Mekeni Food Corporation) |
Mekeni Food Corporation made a big leap forward as it embarked on a major brand refresh, strengthening its position as a homegrown family brand in the Philippines. Kicking off 2022 is the rollout of Mekeni’s new brand packaging, product lines, and a new campaign song that reflects the brand’s heritage and core values. With this brand refresh, Mekeni shows how the homegrown brand from Pampanga, continues to serve Timplang Atin to Filipino families for more than three decades.
“Welcoming 2022 with new branding signals a new era for us at Mekeni. We wanted to send a clear message that we are evolving, innovating, and growing with our customers. Today, more than ever, we want to assure our customers of the quality and taste that we bring to the table reflected throughout this new brand experience we have created. It is a Timplang Atin experience leveled up to cater to our customers’ changing needs,” said Mekeni President Prudencio S. Garcia.
Starting with the packaging, Mekeni launched its new design with bold colors and appetizing photos of the products. “With this new visual identity, we will be able to create a stronger brand image in the market. We wanted to get the consumers’ attention right away by putting the spotlight on our products and the new product lines, front and center,” said Garcia. The new packaging featured the new product lines namely Mekeni Gold, Mekeni GoLite, Mekeni Specials, and Mekeni Suki Choice. Under these new categories are various Mekeni products that Filipino families love.
Mekeni Gold products are specialties made of high-quality meat and premium ingredients, carefully selected to deliver nothing but the best to everyone in the family. One of the premium products included in this line is Garlic Longanisa, a native viand well-loved by Filipinos that is made from premium pork and peppered with garlic and other spices. Meanwhile, Mekeni GoLite products are those that consumers can enjoy guiltlessly, without compromising on taste and affordability. These products, which are healthier alternatives to the usual ones, are prepared and processed with the Filipino’s health in mind. The products under this category include gluten-free Chicken Longanisa, zero trans-fat Yogurt Sausage, and fatless Pork Tocino.
As for the Mekeni Specials, these are the Mekeni specialty brands that are meant to make each meal even more remarkable. It has the widest array of products that shows how Mekeni is committed to serving great-tasting family specialties all day. Among the Mekeni Specials are the Classic Pork Tocino and the Tamis-Alat Pork Tocino that has the right balance of sweet and salty flavors, as well as the Beef Tapa, Skinless Longanisa, Sweet Ham, Chicken Nuggets, and Sisig. And lastly, Mekeni Suki Choice is composed of tasty and budget-friendly products that Filipinos can serve at home every day. This range includes All Day Bacon, Sliced Bologna, and Luncheon Meat. Apart from these, Mekeni’s flagship hotdog brand, Mekeni Picnic Hotdog, had new packaging designs. “This year, we wanted to show a more cohesive look and feel through the brand refresh. We also aimed to highlight that though we have preferences, there is a Timplang Atin favorite from Mekeni to satisfy that,” shared Garcia.
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| (Image Source: Orange Magazine TV/Mekeni Food Corporation) |
In December 2021, Mekeni unveiled and opened its flagship store called Mekeni Marketplace in Porac, Pampanga — the place where founders Felix Garcia and Meding Garcia first envisioned the family business. The store offers family favorites such as Mekeni Picnic Hotdog, Mekeni GoLite Gluten-free Chicken Longanisa; and Mekeni Classic Sweet and Tamis-Alat Tocino. It also has sections for ready-to-cook and fresh meat products that are perfect for every Filipino family meal. From being a backyard enterprise in 1986, Mekeni has become a world-class meat processing company and a homegrown brand loved by Filipino families here and abroad. Mekeni has continued to delight its customers with #TimplangAtin specialties that make every mealtime special and even more memorable. Even if Filipinos have a variety of tastes, Mekeni can cater to their preferences by creating food products that are nothing but the gold standard in taste and quality. “We’ve been in the food business for over 35 years that is why we think it is high time for us to show that we are continuously innovating and making improvements to the brand. We are making significant changes in the next months, and we encourage our customers to stay tuned for what is in store for them,” said Garcia.
