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| (Image Source: PikaPika.ph/Viva Communications) |
The last decade has seen a digital tsunami overwhelm the lifestyles and preferences of Filipino consumers. Digital penetration is at an all-time high, with the established players and newcomers offering accessibility options to the general public. With this comes products and services that cater to every want and need, as Filipinos from all walks of life are intrigued and hooked to being part of the digital evolution. One area that has generated considerable interest in the field of podcasting with 31 million Filipinos listening to podcasts spending an average of 54 minutes.
Viva One, the digital incubation and aggregation division of Viva Communications Inc., is taking the lead in bringing more podcast titles that the Filipino audience will be very much interested in. The group recently launched the Oomph Podcast Network, bannered by three fresh podcasts that appeal to a wide array of Filipino listeners:
• "Wala Pa Kaming Title" with Candy Pangilinan, Carmina Villaroel, Gelli de Belen, and Janice de Belen is the ultimate “chikahan ng mga amigas.” This show tackles anything and everything under the sun that concerns parents raising teenagers and young adults, with a vibe that is so approachable.
• "B*witches" with Tina Wells and Amanda Coling is a woman-empowerment podcast that tackles adult themes on womanhood and life. These modern-thinking hosts offer their listeners brave and sexy takes on the themes of love, sex, and relationships.
• "The IDK Show" by Kean Cipriano is a chat amongst musicians. The cool and hip show tackles things close to an artist’s heart — their music, inspirations, trials, and successes.
The Oomph Podcast Network has more titles lined up for release in the coming weeks. From creator-driven to genre-specific titles, there is something for everyone to enjoy and engage with. For interested podcast creators, Oomph Podcast offers a comprehensive support system that is designed to help titles get off the ground and be heard by listeners. Creative, marketing, and production support are part of the Oomph Podcast Network’s business framework and are easily accessible.
Viva One Chief Executive Officer (CEO) Vincent del Rosario shared, “Viva has been in the business of creating content that has entertained audiences through the years. We are invested in expanding our reach to the podcasting space to give Filipinos another venue to be engaged with our artists, their insights, and ideas. The digital Pinoy wants to consume all the content that is available and we at Viva One are inspired by their dedication.” Podcasts are booming — and that boom is only getting louder with Oomph Podcast Network, which carries its mantra “home of podcasts na merong oomph.”
