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| (Image Source: Manila Bulletin/ABS-CBN Corporation) |
ABS-CBN Entertainment is still the most subscribed YouTube channel in all of Southeast Asia as it achieved another milestone by hitting 40 million subscribers on the popular video streaming platform. The YouTube channel currently has over 53.5 billion lifetime views as of June 2022, according to Tubular Labs, one of the most trusted global video measurement and analytics platforms.
As the country’s biggest content provider, ABS-CBN is now offering its Made for YouTube exclusive shows on a special weekend primetime block via Kapamilya Online Live on YouTube. Feel the ‘kilig’ and good vibes from Maris Racal and Carlo Aquino in “How to Move On in 30 Days", the first YouTube co-production in the Philippines which has already garnered over 20 million combined views since its premiere. Catch the series on Saturdays at 9:00 pm. Join Alora Sasam at 10:30 pm for the fun roving quiz show “IQ Ang Nagwagi" where she visits ABS-CBN shows and surprises Kapamilya stars by quizzing them about random tricky questions. Go behind-the-scenes with the “It’s Showtime” family at 10:45 pm for “It’s Showtime All Access” where the hosts and staff play fun games, raid each other’s dressing rooms, and ask amusing questions. Get relatable love and life lessons in “Dear MOR: Celebrity Specials” at 11:00 pm featuring the voices of Karina Bautista and Aljon Mendoza, Kiara Takahashi and Benedix Ramos, and Vivoree Esclito and Zach Castañeda. Meanwhile, cap-off the weekend by enjoying a night full of music on “One Music Play PH". Watch intimate live performances from “The Music Room” and “Gold School” where multi-talented Filipino artists perform and share the stories behind their songs, and feel the concert vibes in “Yeng Constantino: Salamat sa Sampung Taon” and “Double Hearts Digital Concerts” at 9:00 pm every Sunday.
Kapamilya Online Live also continues to give viewers access to free livestreaming and on-demand viewing of ABS-CBN teleseryes. Tune in to the Philippines’ longest-running action-drama series “FPJ’s Ang Probinsyano", KathNiel’s “2 Good 2 Be True", the sizzling romantic drama “A Family Affair", and Loisa Andalio and Ronnie Alonte’s “Love in 40 Days". ABS-CBN’s efforts to continue to serve with entertaining and inspiring stories boosts the company’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties that appeal to a wide array of audiences.
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GMA Network Extends Dominance To Facebook, TikTok
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| (Image Source: Manila Bulletin/GMA Network) |
GMA Network further strengthens its delivery of world-class entertainment beyond the traditional media as it dominates Facebook and TikTok – two of the country’s favorite social media platforms. On Facebook, GMA Network is the top Philippine media organization with 22,126,213 likes as of June 2022. Facebook Help Center defines likes as a user “showing support for the Page and that they want to see content from it. The Page will show up as being liked in the About section of that person’s profile.” On the other hand, “when someone follows a Page, it means they may receive updates about the Page in their News Feed.”
According to Sprout Social, for the first half of 2022, GMA Network’s Facebook page similarly leads in terms of Public Engagements by 72 percent against its closest media competitor. Public Engagements refer to the number of times users engaged with a page’s posts through clicks, reactions, comments, and shares. It gives a significant measure of how compelling the content of the page is. Some of GMA Network’s content with high engagements include Kapuso ArtisTambayan, Kapuso Watchfest, Kapuso Exclusives, Program Online Exclusives from GMA programs, Kapuso Stream, and Kapuso Covers. Facebook has 86.6 million active users in the country in April 2022 — reaching the 6th spot among countries with the most Facebook users worldwide, according to Meta’s advertising resources.
GMA Network likewise rules on TikTok with 1.1 million followers. Some of its top posts are from the daily showbiz news updates ‘Kapuso Showbiz News’ and the #GMAPaNoticeChallenge, an acting challenge where fans can make their own versions of scenes from GMA shows with the best ones getting featured on the GMA Network account. Meanwhile, the Philippines ranks 7th among countries with the most TikTok users globally. Figures from ByteDance’s advertising resources indicate that the country has 40.4 million active TikTok users aged 18 and above, as of April. The extensive influence of the Kapuso Network on both Facebook and TikTok suggests that a large number of audiences choose to be entertained on social media by GMA’s top-notch content that Kapuso fans continue to engage with.
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Globe Encourages Customers To Use Digital Channels Against Cyberviolence
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| (Image Source: Manila Standard/Globe Telecom) |
In celebration of World Social Media Day, Globe Telecom encouraged its customers to unleash the full power of online channels to do good and fight alarming negative digital interactions. The global commemoration recognizes the unifying power of social media to connect people. Social media is a valuable communication tool that over 92 million Filipinos embrace. However, its popularity has also resulted in high incidence of cyberviolence such as cyberbullying and online sexual abuse and exploitation of children (OSAEC). Cyberviolence affects almost half of Filipino children aged 13-17 according to UNICEF. Another survey by Stairway Foundation showed that 60-80% of Filipino youth between the age of 12 and 16 have been bullied on social media.
“As we observe World Social Media Day, we want to encourage the public to use various social media platforms to bring to fore discussions on cyberviolence. Together, let us raise awareness about these social issues to help minimize such incidents and protect our children,” said Globe Telecom Chief Sustainability and Corporate Communications Officer Yoly Crisanto. Globe has been investing to make the digital space safe for Filipinos, especially children and the youth. Part of its effort is to educate the public on responsible online behavior through the #MakeITsafePH campaign. Since young adults are very vulnerable to cyberviolence and online risks, Globe believes that it is critical to instill online safety discipline at an early age.
Online safety discipline and digital discernment are some of the lessons Globe’s Digital Thumbprint Program (DTP) teaches. DTP is not only geared towards the youth. It also enables parents and caregivers to guide children through safe online activities. Since its launch, DTP has already reached 1.9 million students from over 4,100 schools nationwide. “Cyberbullying and OSAEC are among the issues that we are trying to address. Parents need to understand that these are serious concerns and have long-term effects on the victim’s mental health. Children should be guided by their parents to promote general online safety,” Crisanto added.
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Smart, Archdiocese Of Jaro Launched Heritage Travel Vlog In Jaro
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| (Image Source: Orange Magazine TV/Smart Communications) |
PLDT Inc.’s wireless unit Smart Communications, Inc. (Smart), in partnership with the Archdiocese of Jaro’s Commission on Social Communications, has launched its first-ever Digital Travel series in Iloilo City titled “ViaJaro” which aims to promote religious heritage sites in the area while fortifying catechism among younger audience via digital platforms. The digital travel vlog is led by the seminarians of St. Vincent Ferrer Seminary and parish youth volunteers in the archdiocese.
“ViaJaro is a marriage of the old and the new. The old meaning the stories and teachings of the church, and technology and social media being the new means of catechism and preservation of culture and heritage. These are what we aim for under our Digital Tourism and Digital Catechism programs,” said Marylou Gocotano, Smart Group Corporate Communications-Stakeholder Management Visayas Relations Head. Smart’s Digital Tourism and Digital Catechism programs are designed to propagate tourism and heritage information through innovations that envision to involve more people in the tourism conversation and to encourage the youth’s appreciation for the country’s rich history and culture. Additionally, Smart has boosted the commission’s 2nd Jaro Archdiocesan Film Festival via load packages and other freebies which were turned over to the winners. The program is in connection with the celebration of the 56th World Communications Day and the 16th Ordinary Synod Assembly on Synodality.
“As we continue the celebration of the 500 years of Christianity in the Philippines, we maximize our social media activities, such as creating a travel vlog for better appreciation of our history and to showcase the religiosity of the Ilonggos. As we launch ViaJaro, we would like to express our gratitude to Smart for enabling and supporting us. This series is a product of a collaborative effort with the aim to utilize it as a means of evangelization to improve our understanding of the Catholic faith,” said Fr. Angelo Colada, Director of the Archdiocese of Jaro-Commission on Social Communications.
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Bataan Peninsula State University Is Unreal Engine's First Academic Partner In PH
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| (Image Source: Manila Shaker) |
Bataan Peninsula State University has been officially announced on its official Facebook page last June 30, 2022 as the first Unreal Engine Academic Partner in the Philippines as reported by local tech news site Yugatech. Developed by Epic Games, the Unreal Engine is a complete suite of creation tools for game development, architectural and automotive visualization, linear film and television content creation, broadcast and live event production, training and simulation, and other real-time applications. Games such Fortnite and Little Nightmares were made using the Unreal 4 Game engine.
Unreal Engine's recognition of Bataan Peninsula State University (BPSU) and its Bachelor of Science in Entertainment and Multimedia Computing (BSEMC) program under the College of Information and Communications Technology as an Academic Partner gives the state university a significant promotion through Epic online channels, heads up on incoming events, internships, training, and many more. For more information on Unreal Engine's Academic Partners, visit its website at https://www.unrealengine.com/en-US/academic-partners.
