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| (Image Source: Karate Combat) |
Karate Combat continues its rapid rise as among the fastest-growing top sports content creators in the US and across the globe as the premiere full-contact karate league that combines the excitement of live action from some of the best fighters and athletes from different parts of the globe and the latest technology innovations powered by the industry-leading Unreal engine from Epic Games outpaced even the top combat sports organizations in the world based on data from Tubular Labs, the global leader in independent social video intelligence and measurement.
According to the latest Tubular Labs video view leaderboards for July, the groundbreaking professional combat sports organization is ranked #53 in the Top 100 Leaderboard for USA Sports Content Creators Cross-Platform and #33 in the list of USA Sports Content Creators On Facebook, a rise of 13 places in each list from the previous month. Karate Combat has also risen 15 places in the global rankings for sports content creators on Facebook and is now ranked at #79 for Global Media and Entertainment Creators on the Meta-owned platform. These new leaderboard rankings further increased the distance between Karate Combat over both the PFL and Bellator, both of which are global-scale Mixed Martial Arts leagues based in the USA. Tubular Labs is the leader in global social video intelligence and measurement. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more. Tubular is the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner.
Meanwhile, nearly six million viewers watched the live stream of last month’s Karate Combat: Season 4 Finale event and social media engagement on event day topped 12.5 million impressions, setting two new records for the world’s fastest-growing fight promotion. Headlined by "Turbo" Ross Levine becoming Karate Combat World Middleweight Champion after defeating defending champion Shahin "The Lion" Atamov, the June 25th event at The Backlot @ Universal Studios in Orlando, Florida was the organization’s first live event on US soil post-pandemic. Livestream numbers for ‘Live +3 days’ (akin to the ‘Live +3’ TV rating used for linear television broadcasts) more than doubled year-over-year, exceeding 5.9 million views across Meta’s Facebook and Instagram platforms along with YouTube, TikTok, Snap, Twitter and Karate.com. Social impressions on Season Four Finale event day topped 12.5 million, up more than 63% versus the premiere event of Season 4 in May and setting a new social impressions record for the promotion. Karate Combat returned to The Backlot @ Universal Studios in Orlando, Florida last August 27 for its second live event where fans witnessed the highly-anticipated epic five-round catchweight clash between Brazilian lightweight champion Luis "The Pitbull" Rocha and American welterweight champion Josh "The Preacher" Quayhagen where Rocha won by majority decision as well as the successful promotional debut of former Glory and Bellator champion Raymond Daniels with a unanimous decision victory over Ecuadorian Shotokan specialist Franklin Mina.
Karate Combat continues to achieve digital viewership success by utilizing their “democratized digital distribution” strategy, aimed entirely at serving the company’s Generation Y and Generation Z fanbase, digital natives who favor streaming over linear television. Karate Combat events are streamed live across all the major social platforms, with the full card then immediately re-posted as video-on-demand, in contrast to other promotions which restrict their social streaming and place most of their content behind paywalls. As a result of this strategy, males aged 18-34 - the most valuable demographic in sports marketing and the demographic most desired by advertising sponsors - comprise 70-90% of Karate Combat’s digital viewership audiences. With over 600 million fans globally, modern combat sports - as defined by MMA - is the fastest-growing sports genre in the world and draws most of its fanbase from the young male Gen Y and Gen Z demographic which is highly prized by advertisers. Globally, Karate has a higher participation base than MMA, at over 100 million participants, with a compound annual growth rate of 160%, and is an Olympic sport. Karate Combat will return to The Backlot @ Universal Studios in Orlando, Florida on October 28 for more live world-class karate action. For more information on Karate Combat and news and updates on Karate Combat 36, visit Karate.com and @KarateCombat on social media platforms.
