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| (Image Source: Wonder.ph) |
Leading multimedia brand KROMA Entertainment, Inc. welcomes global youth culture brand Complex to the Philippines with the launch of Complex PH. “We are very proud to collaborate with Complex in a partnership that will expand their unique voice, content, and other movements to the Philippines through the KROMA ecosystem of platforms. KROMA is all about elevating Filipino talent and content on the world stage and giving Filipino audiences new ways to access world-class entertainment. Working with a leading global youth brand like Complex, under media and entertainment giant BuzzFeed, is aligned with this goal,” says KROMA Entertainment CEO Ian Monsod.
The partnership with Complex was sealed with KROMA Publishing, the digital publishing network under Kroma Entertainment, Inc., which is in the business of enabling cultures, creating content, sparking conversations, and building communities for the youth market. Its portfolio features owned titles like Wonder.ph and FreebieMNL as well as partner communities and creators LunchboxerPH, PinoyGamer, and TNC PRO ML. Complex is part of Complex Networks, which was recently acquired by BuzzFeed Inc., and features a strong portfolio of brands and IP’s in key categories: fashion, food, music, and pop culture. “Complex has always been authentic in our voice, to the cultures we represent, and the topics we cover. With KROMA, we’re excited to represent and speak to these cultures and topics, which transcend borders and are just as important in the Philippines, but authentically from the Filipino perspective,” shares Buzzfeed Senior Vice President of International Business Development and Partnerships Nick Wang.
The collaboration is expected to deliver hot and fresh content available across different channels and media, but with hyperlocal flair. Complex Networks is a modern entertainment company and is a part of BuzzFeed Inc. It creates and distributes programming with premium distributors including Netflix, Hulu, Corus, TBS, truTV, Snap, Spotify, Tempo, and Roku. Its content spans music to movies, sports to video games, fashion to food, and more. It reaches a coveted 18 to 34-year-old male and female audience in the United States according to Comscore.
