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| (Image Source: Orange Magazine TV/PUBG Mobile) |
Last July, global K-pop superstars BLACKPINK took to PUBG MOBILE’s first ever virtual stage for ‘THE VIRTUAL’ concert series as part of the most ambitious partnership in PUBG MOBILE history. Running over two weekends in the said month, the immersive audio-visual experience captivated the world with a total of 15.7 million views across the concert series. The in-game concert featured virtual performances of BLACKPINK’s chart-topping hits and the debut of a new special track ‘Ready For Love’. The 9 minute show was watched by audiences all over the world.
The BLACKPINK X PUBG MOBILE special track ‘Ready For Love’ music video was released as part of the partnership and has now been watched over 146 million times since its launch. The video marks the first time BLACKPINK has appeared in avatar form for a music video and the first time PUBG MOBILE has collaborated with artists on a music video featuring virtual images. ‘Ready For Love’ transports BLACKPINK member’s avatars into iconic locations from the PUBG MOBILE universe from the island of Erangel, the rainforest of Sanhok, the desert of Miramar, the icy tundra of Vikendi and across a sea of flowers in Livik. Familiar game elements such as airdrop, helmets, planes and bullets embellish the video to further immerse viewers in the PUBG MOBILE world.
Tencent Games' PUBG Mobile Publishing Head Vincent Wang said, “We want to thank all of our players and BLINKs alike for their support in making this PUBG MOBILE’s biggest partnership yet. It’s been such an honour bringing the incredible music of BLACKPINK into PUBG MOBILE. PUBG MOBILE always wants to present its players with new cutting-edge experiences and to be at the forefront of popular culture. This partnership has been all about bringing together the worlds of music and gaming and uniting fans across the globe. We’re looking ahead to the future for more incredible experiences we can bring to the community so stay tuned.” YG Entertainment said, “It was a great pleasure for us to had another meaningful partnership with PUBG MOBILE. Hope we can show various sides of BLACKPINK through music and more. 2nd FULL ALBUM [BORN PINK] will be released on September 16 and World tour start from October. Stay tuned for it!”
