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| (Image Source: INQUIRER.net/realme Philippines) |
realme continues its reign as the country’s best-selling smartphone brand. According to the most recent sell-in report of research analyst firm International Data Corporation (IDC), the realme brand is now on its sixth consecutive quarter of being number one in the Philippines, with a 21.8% total market share. Further cementing its position in the Philippine market is the Canalys sell-in report as of August 2022 which lists realme Philippines as the number one smartphone brand for Q2 2022 with a total unit share of 20% across all vendors present.
“Despite the global decline in smartphone shipments this year, realme Philippines stands strong in the face of adversity. We are backed by our Filipino customer base, and in return, we commit to offering them stylish, quality smartphones and TechLife products at fair, competitive prices. realme remains loyal to its fans, and we’re glad that this back-to-back Number One announcement from IDC and Canalys coincided with the realme FanFest 2022 celebration," shares realme Philippines Vice President of Marketing Austine Huang. The realme FanFest 2022 was a month-long campaign guided by the #DareToBeYou movement, realme’s rallying call for the Filipino youth to embrace their true selves and pursue their inner passions. It expanded realme’s affinity to four key pillars relevant in today’s digital landscape: Sports, Content Creation, Entertainment, and Entrepreneurship. The celebration culminated in a free concert night featuring local talent and sought-after Pinoy Pop groups at the realme Music Festival. Young artists such as 6ense, Top Class Five, The Juans, Zack Tabudlo, and the latest addition to realme’s lineup of brand ambassadors, VXON, performed their best hits and dance moves for avid fans and the entire realme Squad last August 26 at SM Megamall.
Recap: the best selling realme models for H1 2022
“At the forefront of realme’s lineup of trendsetting smartphones are the 9 series and C series. For the first half of 2022, the realme 9i, realme C11 2021, and realme C35 have been the local fan favorites,” added Huang. The realme 9i (Php11,990) encourages fans to Capture More while Charging Less. Pegged as the battery powerhouse of the realme 9 series, the realme 9i comes packed with the power-efficient Qualcomm Snapdragon 680 along with a 5,000mAh massive battery, 33W Dart Charge which charges from 0% to 100% in just 70 minutes, a 50MP AI Triple Camera and a 90Hz Ultra-smooth Display. Meanwhile, the realme C11 (2021) is a stylish smartphone that’s proven to be a well-rounded contender in the entry-level category at only Php4,999. The model is known for its eye-catching colors: Iron Grey and Lake Blue. It is also equipped with 3-card slots to accommodate two SIM cards and one MicroSD card, expandable up to 256 GB. Finally, the realme C35 (Php8,499) is an iconic crowd favorite with a number of sold-out records under its belt for both online platforms and offline stores nationwide. It’s a Chic and Classy model that combines a modern, squared-off look with an Ultra Slim Design. At only 8.1 mm and 189 grams, the C35 is the thinnest and lightest C series smartphone yet, packing a punch with its 50MP AI Triple Camera and an 8MP Sony IMX355 Selfie Camera.
Onto greater heights this September
In celebration of the recent milestones, realme Philippines dares to leap once again by giving back to its ever supportive realme fans. Starting September, the realme 9 (6 GB + 128 GB) will be available for only Php13,999 across all platforms, down from its original Suggested Retail Price of Php14,999. To further expand its e-commerce presence, realme Philippines will also be opening its official Zalora store very soon. The said store will not only feature realme smartphones, but also the entire AIoT and TechLife ecosystem which consists of laptops, tablets, audio, wearables, and home appliances. This expansion is in line with the recent announcement from IDC wherein realme ranked in the Top 5 of tablet brands used by Filipinos as of Q2 2022.
