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| (L-R) airasia Super App Indonesia Head of Marketing Boni Andika, Bali Transportation Bureau Head I Gde Wayan Samsi Gunarta, Jasa Raharja Operational Director Dewi Aryani Suzana, Chief airasia Super App Chief Commercial Officer Tan Mai Yin and airasia Super App Delivery Group Head Lim Ben Jie at airasia Super App Indonesia launch in Bali (Image Source: airasia) |
The airasia Super App has been officially launched recently in Southeast Asia (ASEAN)’s largest populated country, Indonesia, marking a significant milestone for the region’s fastest-growing travel super app as it completes its ASEAN expansion plan in 2022, focusing on Bali as a key international tourist market. For a fully integrated travel experience, the travel super app also announced the flag-off of its ride-hailing service, airasia ride in Bali, enabling an end-to-end travel journey for everyone using the airasia Super App on the island of Bali.
The launch of airasia Super App was officiated by the Bali Transportation Bureau Head I Gde Wayan Samsi Gunarta and airasia Super App Chief Commercial Officer Tan Mai Yin at a press conference in Kuta. Also joined virtually at the event was airasia Super App Chief Executive Officer (CEO) Amanda Woo. The airasia Super App, a digital venture of Capital A (formerly known as AirAsia Group), was launched in Malaysia back in October 2020 and subsequently in Thailand and the Philippines in February and April this year, respectively. Its entry into the Indonesian market is expected to disrupt the local super app space as it is the only one offering a fully integrated travel booking experience on one convenient platform. Commenting on this significant milestone, Woo said, “We are excited to finally launch here in Indonesia, as this market holds such strong growth potential. It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach on how we will penetrate the Indonesian market. No other super apps out there can truly say they are a travel super app, and provide their users with a seamless end-to-end experience incorporating both the travel and lifestyle segments together in one platform. We are also the only travel super app platform that owns an airline, enabling us to leverage on the strong travel segment and customer base, hence our focus on growing our presence in key holiday destinations such as Bali first. And we would like to thank the Head of Bali Transportation Bureau for gracing us with his presence at the launch of airasia Super App in Bali today.”
“We are happy to kickstart our airasia Super App Indonesia journey in Bali, as it is definitely the right location to spearhead our growth with a population of over 4 million people and is a world-renowned holiday island destination. As a travel super app, we are confident that we are able to create value for our users, aside from convenience, reliability and affordability with all the products and services which we have and will introduce here soon,” Woo added. With an integrated Online Travel Agent (OTA) platform on the app where users are able to book flights from over 700 global carriers and stay at over 700,000 hotels worldwide complemented by a ride-hailing service, the airasia Super App provides a seamless end-to-end booking experience for all users. Aside from that, users are able to enjoy services such as online duty-free shopping on the platform, with options for purchases to be delivered straight to their seats inflight on AirAsia flights, or picked up at any participating airport. The airasia Super App also offers food delivery services which are currently available in the Tangerang and Jakarta area at the moment.
