 |
| NutriAsia Ecostation at Bonifacio Global City lights up the Christmas feels. (Image Source: Mindanao Gold Star Daily/NutriAsia Inc.) |
It was the most wonderful time of the year! And wherever people went, they saw it, felt it, smelled it, tasted it, and of course, heard it. Nothing said, “It’s Christmas time in the city!” quite like the angelic voices, joyful music, and heartwarming tunes that beautifully bombarded our ears, charmed us to sing and compelled us to remember the child in the manager as he sleeps. Yes folks, “Ang Pasko ay sumapit, tayo ay magsiawit!”
Strategically nestled at the bus stop at 30th Street corner 9th Avenue at Bonifacio Global City (BGC) in Taguig City, the NutriAsia EcoStation, outrageously adorned and decorated with sparkling lights, charming lanterns, and colorful artworks last December, showcased the first-ever holiday robotics attraction on a bus stop and the first caroling feature in BGC, all powered by solar energy. It was open from 2:00 pm to 9:00 pm every Friday, Saturday, and Sunday until the 24th of December and everyone was invited to sing their hearts out to the tune of timeless Christmas carols via everyone’s favorite, the karaoke, at the holiday season themed EcoStation. Shoppers, workers, joggers, families, and friends who happened to be in BGC visited the EcoStation where they were directed by NutriAsia brand ambassadors to try out their special Christmas challenge. There they were given instructions where they got to pick their best-loved Christmas songs and then sang their hearts out for the remaining 10 seconds of the songs. Those who successfully got an amazing score of 95 and above got a chance to win cool prizes such as a NutriAsia Noche Buena Package or a Php100 Shopee gift voucher. All year round, the NutriAsia EcoStation features a dispenser that gives free water refills for those with their own bottles and containers as a way of encouraging people to embrace a refilling mindset through reusing containers they already have. It was perfect for BGC carolers and singers to grab a refreshing water break from their tireless and ceaseless crooning and serenading! To access it, people only need to scan the unique QR Code in the NutriAsia EcoStation which will bring them to the BYOB (Bring Your Own Bote) website. Here, they can generate a unique QR code that needs to be scanned using the dispenser’s camera to get their free water refills.
 |
| (Image Source: Manila Standard/NutriAsia Inc.) |
On the other hand, coinciding with the celebration of the Christmas season in the Philippines, NutriAsia released its film “A Touch of Christmas” to celebrate the sacrifices of Overseas Filipino Workers (OFWs). The film, now available on NutriAsia's social media platforms, features an OFW and also a mother, coming home in time for the holidays, and her struggle of reconnecting with her estranged young son after a long time of being apart. This scenario is not far from real life as according to the latest data from the Philippine Statistics Authority (PSA), over half of the OFW population, or 60.2% are Filipina breadwinners, which inevitably includes mothers. NutriAsia’s Content and Creatives Manager for Corporate Marketing and Communications Mels Timan says, “This film is our homage to the courage and sacrifice of Filipino workers abroad who tirelessly strive to provide a better life for their loved ones.” The film also captures how only a lucky few of our OFWs are able to spend time with their families for the holidays and how important that time is. NutriAsia allows families this yuletide season to gather around great meals and share happiness. Timan says, “For over three decades, NutriAsia has been enriching the Filipino Noche Buena experience with its powerhouse of biggest and most iconic brands that turn meal occasions into #MasarapMasaya moments.”
The film also showcases some of NutriAsia's finest and most well-loved brands - Golden Fiesta Cooking Oil, UFC Spaghetti Sauce, UFC Gravy, Mang Tomas All-Around Sarsa - that can complete every year's Noche Buena and Media Noche as well. With distribution channels not just in the Philippines but also in other areas in the Asia Pacific, Europe, the Middle East, and North America, NutriAsia is able to deliver the promise of a #MasarapMasaya way of life, bringing a taste of home and the goodness of life to Filipinos here, and even to those living and working abroad, who, unfortunately, cannot come home in time for Noche Buena this year. “As the leading provider of Pinoy sauces, NutriAsia will continue to nourish local and global Pinoys with the deliciousness of the Filipino way of life, today and for all the tomorrows to come,” Timan says. “We chose to adopt a global perspective in producing our well-loved condiments. There are more [than] 10 million Filipinos living abroad and more than 1 million Filipinos leaving the country each year to work overseas. No matter how far their various endeavours bring them away from the comforts of home, there are certain things you can never leave behind. Like our ubiquitous tabo, our Datu Puti, Silver Swan, Mang Tomas, and UFC Banana Catsup go wherever the Filipinos are," she adds. For OFW parents, this season is an opportunity to reconnect with the flavors of home by sharing a delicious home-cooked meal with the family. Trusted and loved by Filipino families all over the world, NutriAsia produces great tasting seasonings and condiments to level up cooking and meals. Food that’s made with love and flavored with Filipinos’ favorite products from NutriAsia is sure to bring the family together at the dinner table. Moms, dads, and other caregivers at home will spend hours in the kitchen for all the Noche Buena preparations and they cannot wait to see the looks of satisfaction as the people they love taste their food. As we say in the film: “Love is worth the wait.”
Isang masarap at masayang Bagong Taon sa inyong lahat from NutriAsia!! NutriAsia, Inc. is a food company and the Philippines’ leading producer and distributor of sauces and condiments, committed to happy people and great meals anytime and anywhere! NutriAsia’s brands include Datu Puti, Silver Swan, Mang Tomas, UFC, Papa, Golden Fiesta, Locally, Jufran, Mafran, and AlcoPro. Visit NutriAsia.com or follow NutriAsia’s official Facebook page for more news and updates about the company and its product brands.
