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| (Image Source: GMA Network) |
Leading Philippine broadcast media giant GMA Network continued to widen its viewership and reach for a Full 2022 while further strengthening its dominance across online platforms. Based on Nielsen TV Audience Measurement data from January to December 2022, GMA Network’s combined people net reach, including GTV and its other digital channels, was at 96 percent or 78 million viewers in Total Philippines. GMA, GTV, and the Network’s digital channels I Heart Movies, Heart of Asia, and Hallypop (including DepEd TV) registered a combined people audience share of 59.5 percent in Total Philippines. GMA was the most watched channel in Total Philippines for the said period with 42.7 percent people audience share.
GTV, the Network’s second free-to-air channel, sustained its lead over counterparts TV5, A2Z, and Kapamilya Channel. GTV logged people audience share of 10.5 percent in Total Philippines against its closest rival TV5, which got 9.8 percent. Out of the top 30 programs in Total Philippines for 2022, 28 were from GMA. The Network swept the top 12 spots with hit series Lolong taking the number 1 spot. Completing the top 12 shows were 24 Oras; Kapuso Mo, Jessica Soho; First Lady; Maria Clara at Ibarra; Running Man PH; Happy ToGetHer; Bolera; The World Between Us; I Left My Heart in Sorsogon; Magpakailanman; and Jose & Maria’s Bonggang Villa. GMA further widened its reach with a total of 95 TV stations all over the country, including its new Ilocos Norte station. Alongside its analog broadcast stations are its digital TV broadcast stations, which include the Network's Legazpi and Zamboanga stations.
On radio, GMA’s flagship AM and FM stations remained unrivaled in Mega Manila for 2022. Data from Nielsen’s Radio Audience Measurement show that from January to December 2022, Super Radyo DZBB recorded an audience share of 37.4 percent, beating its closest competitor DZRH’s 31.2 percent. DZBB likewise posted a total reach of 1.4 million listeners – way ahead of DZRH’s 755,840. Meanwhile, its FM counterpart Barangay LS 97.1 tallied a 38.5 percent total audience share for 2022, which was more than double the 14.8 percent of its nearest competitor DZMB (Love Radio 90.7 FM). It also recorded a total reach of 6.6 million listeners, ahead of DZMB’s 4 million listeners. Outside Metro Manila, GMA Network also strengthened its dominance in key regional cities. Metro Cities TV Audience Measurement (MCTAM) 2022 data also cited that GMA reached 99 percent or an estimated 344,000 viewers in Metro Dagupan; 93 percent (2 million viewers) in Metro Cebu; and 96 percent (2 million viewers) in Metro Davao.
Reaching Filipinos beyond television and radio, GMA Network has demonstrated its solid dominance across various digital platforms, outperforming rivals in just two weeks of 2023. From January 1 to 15, the Network's official YouTube channel (GMANetwork) has beaten ABS-CBN’s in terms of views. GMA Network tallied a total of 167 million views against ABS-CBN Entertainment’s 158 million views. GMA Integrated News on YouTube recorded 61.5 million views – way ahead of ABS-CBN News’ 35 million. GMA Public Affairs' YouTube channel likewise beat ABS-CBN News with 59.3 million views. The Network’s official website, GMANetwork.com, has generated an average of 3.7 million organic traffic for the first 15 days of the year according to SEO tool Semrush. GMA Network’s official Facebook page continues to gain traction with 22,702,130 likes as of January 31. The page has logged 218 million views from videos posted during the month of January based on data from Tubular Labs. On Tiktok, the Network’s official handle now has 2,283,435 followers as of January 31.
The Network’s regional arm, GMA Regional TV, also brought back its series of regional on-ground shows and participated in various festivals with the return of physical events, bringing Kapuso programs and personalities closer to viewers in Luzon, Visayas, and Mindanao. Likewise, GMA Synergy led various Network initiatives including multi-platform events and specials such as holding of the GMA Masterclass: Icons Series, airing of the National Collegiate Athletic Association (NCAA) Season 98 games, and producing ticketed events including the award-winning “Limitless: A Musical Trilogy” and the hit concert "JulieVerse". Global Pinoys, meanwhile, continue to catch GMA shows through the Network’s international channels GMA Pinoy TV, GMA Life TV, and GMA News TV. 2022 was also a great year for GMA International as “Stronger Together: The GMA Pinoy TV Podcast” landed on the top 10 percent of the most followed (TV and Film Category) and top 5 percent most shared podcast globally according to Spotify Wrapped 2022 for Podcasts. GMA Pinoy TV was also ahead of the competition in terms of following on Facebook, Twitter, Instagram, and TikTok all throughout 2022.
With the continued efforts in reaching out to Global Pinoys abroad, GMA International expects to get wider distribution on OTT/mobile platforms in the near term. GMAI has started to see improvement in subscription take up in selected markets abroad that it intends to sustain through compelling programming, continuous engagement with viewers, and strengthened partnership with carriers and other stakeholders. This year, GMA Network is all set to bring the biggest and grandest roster of content on air and online. These also include cutting-edge primetime shows such as “Voltes V: Legacy”, “Mga Lihim ni Urduja", “Luv Is: Caught In His Arms", “Luv Is: Love at First Read", “Hearts on Ice", “Lady Boxer", “Royal Blood" and “Love, Die, Repeat". GMA has also partnered with streaming platforms to bring its upcoming series “The Write One", "Love Before Sunrise" and “Unbreak My Heart” to more viewers beyond television.
