On The Radar: Jollibee Kicks Off 45th Anniversary By Sharing The Joy With Its 3D Billboard

ON THE RADAR | February 11, 2023

Jollibee 45th Anniversary #ShareTheJoy 3D Billboard
(Image Source: Manila Bulletin/Jollibee Philippines)

Jollibee kicks off its 45th year anniversary celebration by inviting people to share the joy with a fun and entertaining 3D billboard featuring the iconic Jollibee mascot and the best-tasting Chickenjoy. Those traversing along the southbound side of EDSA near Boni Avenue and Guadalupe are in for a visual treat as they will be greeted by a dancing Jollibee mascot who eventually turns to the static billboard beside it, grabs a piece of the crispylicious, juicylicious Chickenjoy, and passes it outwards, enticing motorists and commuters to grab a bite of and share their all-time favorite fried chicken.

With its 45th anniversary theme of Share the Joy, Jollibee hopes to continue its mission of serving great tasting food, bringing the joy of eating to everyone. “We are excited to celebrate our 45th year milestone with everyone who has been part of the success of Jollibee. Foremost of which are our customers who have continued to patronize our brand and our food. We are proud and happy that we have been part of the many memorable moments of generations of Pinoys, not just here but abroad, and we invite everyone to continue sharing the Joy of Jollibee with their families and friends,” said Jollibee Philippines President Ferns S. Yu, Jr. Apart from the 3D billboard, Jollibee is set to launch several exciting initiatives to enjoin everyone to be part of the celebration. This includes a new music anthem video featuring top celebrity artists plus special promotions and exclusive offerings all throughout the year.


“For 45 years and counting, Jollibee has consistently shared the joy through our delightful customer experience, inspiring and impactful communications, meaningful and memorable brand experiences and of course our best-tasting, value-for-money food that everyone has grown to love. We are excited to celebrate our 45th year milestone and Share the Joy with everyone to thank you for all the support and love for Jollibee through the years.” said Jollibee Philippines Vice President and Marketing Head Dorothy Dee-Ching. Stay tuned to Jollibee’s website and social media pages for more details on Jollibee’s 45th anniversary celebration as it shares the joy to everyone.

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Mang Inasal Features Jane De Leon In New Chicken Inasal Campaign

Jane De Leon For Mang Inasal
(Image Source: Iconic MNL/Mang Inasal)

Mang Inasal, the country’s Grill Expert, kicks off its year-long 20th anniversary celebration with a new Chicken Inasal campaign highlighting the product’s unique Ihaw-Sarap taste and big serving. The new campaign is top-billed by fast-rising star Jane De Leon who will also appear in a TV commercial enjoying the 2-in-1 sa Laki, Tagos ang Ihaw-Sarap Chicken Inasal.

“Mang Inasal welcomes Jane De Leon to our family of endorsers as she perfectly embodies aspects of Mang Inasal’s brand personality. Jane is simple, fun, and passionate about what she does. And just like our Chicken Inasal, she is now part of our customers’ daily source of happiness,” said Mang Inasal Business Unit head Mike V. Castro. Similarly excited with the partnership, De Leon admitted to being a Mang Inasal fan since childhood. “Mang Inasal Chicken Inasal is one of my comfort food since I was a kid. I associate Mang Inasal with happy moments in my life and joining the Mang Inasal family really puts my 2023 as my happiest,” said De Leon.

For 20 years now, Mang Inasal has been the go-to brand for Filipinos who want delicious and satisfying Ihaw-Sarap food and Unli-Saya experience. On top of their favorites is the flagship Mang Inasal product, Chicken Inasal, which they enjoy with unli-rice. Visit www.manginasal.com for the latest updates on Mang Inasal exclusives, https://manginasaldelivery.com.ph for delivery deals, and Mang Inasal on social media.

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Gigi De Lana And The Gigi Vibes To Rock And Rule In "G Vibes" Concert

(Image Source: TicketWorld/ABS-CBN Corporation)

Gigi De Lana and the Gigi Vibes band are headlining a night full of rollercoaster emotions through music in the “G Rules” concert happening at The Theatre at Solaire in ParaƱaque City on February 18, 2023 (Saturday) at 8:00 pm. After the success of their “Domination” concert tour last year in Manila, the Middle East, and the U.S., Gigi and her bandmates composed of Jon Cruz (musical director, keyboard), Jake Manalo (bass), Julius TraqueƱa (guitar), and Romeo Marquez (drums) are once again rocking everyone’s hearts out with their original songs and amazing covers that have taken the internet by storm.

“Actually we wanted it to be as intimate as possible, yung abot kamay lang nila kami. It will be something new, tampok ang mixed emotions sa show namin. And syempre hindi mawawala ang kulitan,” said Gigi about the upcoming event. Gigi, a Star Magic talent and Rise Studio artist, introduced 2022 her self-titled debut album that earned over 3.9 million streams on Spotify by yearend. It features the hit song “Sakalam” and the key track “O Bakit Ba". Also included in the album released under Star Music are several soundtracks including “Akin Ka Na Lang” from the ABS-CBN series “A Family Affair", “Sa Dulo” from “The Broken Marriage Vow” and “Nasa’yo Ako” from “Viral Scandal". Also part of the album is her version of “Bakit Nga Ba Mahal Kita", the official theme song of “Hello Heart” which she starred in alongside Gerald Anderson.

Join Gigi and the Gigi Vibes in the “G Rules” concert presented by ABS-CBN Events and Solaire Resort Entertainment City. Tickets are priced at Php6480 (SSVIP), Php5,400 (SVIP), Php3,780 (VIP), Php3,240 (gold), Php2,160 (lower balcony), and Php1,620 (upper balcony) available on ticketworld.com.ph and Solaire Box Office.

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Jollibee's Beefiest Langhap-Sarap Yumburger Is The People's Choice

(Image Source: Starmometer/Jollibee Philippines)

Filipinos are always on the lookout for the best deals in terms of price and value, including food. Good thing for burger lovers, there’s only one unanimous choice when it comes to great taste and unmatched beefiness – the Jollibee Yumburger. Made to satisfy cravings for a sulit but delicious meal, the Yumburger’s beefiest langhap-sarap goodness makes it everyone’s favorite go-to treat.

“People nowadays are choiceful when it comes to what they eat and want the best when it comes to taste, so they go for meals that are not only filling but also delicious. And you get that and more with Jollibee Yumburger, that’s why it’s been a long-time favorite and the first choice when it comes to burgers,” said Jollibee Philippines Assistant Vice President for Marketing Mari Aldecoa. Made with the beefiest burger patty, a signature special dressing, and sandwiched between soft buns, the Jollibee Yumburger is perfect for the discerning taste of Pinoys who long for the beefiness and delicious taste in their burgers.

So, go ahead and indulge your burger cravings with the beefiest langhap-sarap Jollibee Yumburger! Available in all stores nationwide for only Php40 in Solo, Php62 with a drink, and Php96 with fries and a drink. Aside from Take-Out and Drive-Thru, you can also have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.

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Newport World Resorts Opens First Urban Farm

Newport World Resorts President and CEO Kingson Sian and Marriott International Multi-Property Vice President – The Philippines Bruce Winton (center) led the launch of Newport World Resorts’ I Love Earth Urban Farm with (L-R) Marriott Hotel Manila Executive Chef Meik Brammer, Department of Tourism National Capital Region Director Sharlene Zabala-Batin, Pasay City Mayor Hon. Imelda “Emi” Calixto-Rubiano, Embassy of Malaysia Deputy Chief of Mission Mr. Mohd Fareed Zakaria, and BoomGrow Co-Founders Murali Krishnamurthy and Dr. Jay Desan. (Image Source: Orange Magazine TV/Newport World Resorts)

The country’s pioneering integrated resort Newport World Resorts is taking a bolder step in its property-wide I Love Earth (ILE) sustainability program with the launch of a technology-controlled onsite farm, through Marriott Hotel Manila, to grow high-value vegetables for use in its restaurants. The collaborators tapped BoomGrow, a regional agriculture technology startup to develop the first ILE Urban Farm within the property as part of its sustainable culinary program. Through BoomGrow’s proprietary Indoor Precision Farming technology, the entire complex will have access to farm-fresh, clean, and sustainable products throughout the year.

The opening of the ILE Urban Farm makes Newport World Resorts the first destination resort outside of Malaysia to house BoomGrow’s Indoor Precision Farming Machine. Fresh produce will be grown and nurtured within a highly-controlled environment using best-in-class hydroponic systems that are supported by artificial intelligence to ensure optimal conditions at all times. The ILE Urban Farm is the latest addition to the Healthy, Responsible, and Sustainable Sourcing initiatives that include sustainable seafood offerings and cage-free egg use led by Marriott Hotel Manila executive chef Meik Brammer.

Last year, Newport World Resorts ramped up its commitment to caring for the planet with the launch of the ILE program, which carries out specific initiatives with concrete goals, by harmonizing the respective sustainability programs of the integrated resort and its international partner hotels. This has allowed the ILE initiatives to prosper, and by 2022, earn a coveted Bronze Benchmarked certification for the whole complex from EarthCheck, the world’s leading certification, consulting and advisory group for sustainable destinations and tourism. Newport World Resorts’ I Love Earth sustainability program is part of Alliance Global Group’s wider SustainAGIlity initiative. Escape the ordinary at Newport World Resorts, you know you want to.

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PH To Host 43rd Amateur Ladies Asia-Pacific Invitational Golf Team Championship

(Image Source: Queen Sikirit Cup)

An exciting tournament is coming the country’s way as the Women’s Golf Association of the Philippines (WGAP) is set to host the Amateur Ladies Asia-Pacific Invitational Golf Team Championship on February 20-24, 2023 at the Manila Southwoods Golf and Country Club in Carmona, Cavite. Fourteen countries namely Thailand, Korea, Japan, Hong Kong, Burma, India, Sri Lanka, Indonesia, Malaysia, Singapore, New Guinea, Australia, New Zealand, and the Philippines have committed to play in the 43rd edition of the tournament also known as the Queen Sirikit Cup.

WGAP, plus 14 Ladies Chapters across the country, are keen and eager to showcase the best of the Filipino hospitality during the four-day tournament that is recognized as the official ladies’ golf tournament in the Asia Pacific Region. This is the fourth time the Philippines is hosting (1987, 1997 and 2007) since it joined in 1980. The Philippines’ Dottie Ardina took the coveted plum in 2011; while Princess Superal and Filipina Japanese Yuka Saso each registered a second runner-up in 2015 and 2018, respectively.

The last four decades of the Queen Sirikit Cup has seen many former national players turning professional, with several of them now world-class players on various international tours. “This is a milestone event for us because this year is our 50th anniversary. We will make sure that all the participants, including coaches and parents, will have a great time,” said WGAP President Cielo Regino-Fregil.

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