Xiaomi Begins Product Carbon Footprint Assessment And Champions Sustainable Living Awareness

LIFESTYLE | March 4, 2023

Xiaomi x National Geographic 10 Suggested Green Actions For Sustainable Lifestyle
(Image Source: Orange Magazine TV/Xiaomi)

Xiaomi, one of the world’s leading consumer electronics and smart manufacturing companies, announced that it has conducted an LCA carbon footprint analysis on its latest flagship smartphone, in a collaboration with an external carbon data analysis and certification organization which enabled the establishment a comprehensive process and methodological model for assessing the carbon footprint of smartphone products. This LCA approach involves measurements of the total greenhouse gas emissions from the extraction of raw materials through to the product’s manufacture, distribution, use, and eventual disposal. In detail, on Xiaomi 13 Pro’s carbon footprint, Xiaomi’s measurements cover the evaluation of carbon emission from raw materials, manufacturing, storage, transportation, use and end-of-life disposal, and have been marked as 62.8 kg CO2e. This measurement is in accordance with PAS2050 to ensure data accuracy and credibility.

A Xiaomi spokesperson stated, “We are committed to this valuable information to inform our decision-making and prioritize sustainability in everything we do. This initiative has allowed us to make significant progress in reducing our carbon footprint and ensuring that our products have a positive impact on the environment. We are proud to continue on this path towards a more sustainable future.” Xiaomi, as a participant of the United Nations Global Compact (UNGC) which supports the Sustainable Development Goals (SDG) established by the United Nations, places great importance on integrating sustainability objectives that align with its business and industry. Currently, Xiaomi provides over 40 energy-saving products and utilizes the One Paper Box design to reduce packaging by up to 40%. By implementing this LCA carbon footprint management system, Xiaomi takes a critical step towards achieving its sustainability objective and underscores its commitment to developing eco-friendly products that benefit both consumers and the planet.

Xiaomi, as a global citizen supporting the Sustainable Development Goals (SDGs) adopted by the United Nations, understands and advocates its goal of promoting a universal understanding of sustainable lifestyle and taking part in the efforts to ensure more people around the world have the relevant information and awareness for sustainable development and lifestyles in harmony with nature. Aside from its commitment to improving product carbon footprint data quality and enlarging its product carbon footprint measurement to wider product models, Xiaomi is also committed to contributing to public awareness of sustainable living together with National Geographic Magazine China. “Our status as a young, global corporation has instilled in us the belief that notable transformation arises from building awareness and pursuing gradual, incremental steps toward change. Through this collaboration, we seek to promote environmental consciousness, encourage individuals to make sustainable choices while purchasing products, opt for energy-saving alternatives, choose greener transportation, and take advantage of recycling options while upgrading their products," said Xiaomi Group Founder, Chairman and CEO Lei Jun.

Through a collaborative effort, this initiative draws on the knowledge and guidance of National Geographic scientists and explorers, providing educational tools to motivate individuals and communities to understand the effects of their lifestyle decisions on the planet and discover ways to lead more sustainably and sustainably intelligent lives.

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