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| (Image Source: Speed Magazine/Bank of the Philippine Islands) |
The Bank of the Philippine Islands (BPI) launched a totally new and future-ready mobile app with innovative features and services that go beyond convenient transactions and help more Filipinos work their way toward financial well-being. This reinforces the bank’s solid footing as a digital banking leader in the country. As part of BPI’s aggressive digital transformation journey, BPI President and CEO Jose Teodoro “TG” Limcaoco said, “We’re proud of the new BPI app, and we know there’s room to continue improving. While we look at the best technology and digital solutions to ensure that we deliver excellent service, we anchor the designed experiences to what our customers need.”
According to BPI Head of Consumer Banking Maria Cristina “Ginbee” Go, the new BPI app is key to the bank’s “phygital” approach to make the bank accessible to more Filipinos through physical branches, and digital channels and platforms. “Our customers have the option to bank with the app in tandem with BPI branches and ATMs — giving them a choice of their preferred channel with integrated services like online booking of branch visits or cashless withdrawal.” Getting into the core features of the new app, BPI Consumer Bank Marketing, Platforms, and Digital Activation Head Mariana Zobel de Ayala emphasized that the new app goes beyond everyday transactions and helps build Filipinos’ financial independence. “This boasts of a new design and experience, and we look forward to exciting new features that you won’t find in the older BPI Mobile app like mobile check deposit, AI-powered insights on your savings and spending, and more. These are core retail products designed not just to be convenient and sustainable but also customer-centric even in the long-term,” Zobel de Ayala said. Now available to download on Google Play and Apple App Store, the new BPI app highlights the following features:
• Improved User Experience — Users can get things done in fewer taps, with top transactions that are easier to access upon login and faster to finish. Help links are now found within transaction processes for easier access to guides and FAQs.
• Online Account Opening — New clients can open a BPI #SaveUp account on the app within five minutes with just one ID. They can instantly start banking via the app.
• Personal Finance Management (Coming in May) — BPI will be the first bank app to feature AI-powered tracking and insights. The app will offer financial advice, payment reminders, and actionable tips to help millions of Filipinos improve their financial wellness.
Other exciting features that are coming soon are mobile check deposit, real-time bill payment, cash withdrawal via QR, save favorite transactions, and more product applications.
BPI Consumer Platforms Head Fitzgerald Chee pointed out that BPI Mobile app users do not have to delete their old app yet. “You can continue to log in the older BPI Mobile app with your current username and password. Users that want to start enjoying the new BPI app can find easy-to-follow guides on our Facebook and YouTube channels,” he said. He also explained that QR codes generated on the older BPI Mobile app are still going to work on the new BPI app. “You can also view all your personalized settings, previous transactions, and statements right away on the new BPI app,” he noted, clarifying, “For your security, the Mobile Key works within the new BPI app or the older BPI Mobile app. Users can choose which app version to activate their Mobile Key.” All these form part of the bank’s goal to further enable high-quality customer experiences in line with one of its core values to be a customer-centric organization. “Customers are looking for banks that can serve them well. We assure our clients that BPI will continue to constantly change with the times to meet their evolving needs,” Limcaoco said.
