 |
| The Puregold Sari-Sari Store Negosyo Convention 2023 marked the first live appearance of Puregold's official mascot for its Tindahan Ni Aling Puring program. (Image Source: Orange Magazine TV/Puregold Price Club Inc.) |
The Puregold Sari-Sari Store Negosyo Convention 2023 is a celebration of the Filipinos’ entrepreneurial spirit. Participated by 10,000 sari-sari store owners and trade partners who trooped to the World Trade Center on May 18, 2023, the opening day of the three-day event was a colossal success. The annual convention is Puregold’s salute and way of showing gratitude to the over 800,000 members nationwide of its Tindahan Ni Aling Puring (TNAP) program. During the first day of the Convention, Puregold President Vincent Co was excited to note thousands of sari-sari store owners showing up for the convention, saying, “It always brings me pride to see our sari-sari store owners come together. Today we continue to immerse our members in all our first-to-market programs like Puregold Mobile, P-Wallet and more. Giving them access to such, and to consistent wide variety, complete, and low-priced goods will grant TNAP members a chance to maximize their supply and services in their local communities.”
Beyond the Convention, Puregold continues to introduce members to the Aling Puring app, yielding additional business by making them community hubs for cash in, cash out, loading and bills payment. Puregold also aims to educate and encourage members on the new ways or methods of doing business via the use of cashless modes of payment like its own P-wallet. Members get 1% cashback when they top up their P-wallet which is embedded in the Puregold Mobile app and can be used for in-store and in-app grocery shopping as well as bills payment and loading. Enterprise growth is the essence of the Puregold Sari-Sari Store Convention 2023. As with previous years, small to medium enterprises were welcomed with exclusive value deals via bulk promos as offered by various participating trade partners. Leading FMCG companies included the biggest names such as Nestlé, URC, Unilever, P&G, San Miguel, Monde Nissin, PMFTC, Century Pacific, Coca-Cola, Del Monte, Globe, Gcash, Kojiesan and Nutri-Asia, among many others.
 |
| Puregold held the Sari-Sari Store Negosyo Convention as a way to salute each of the 800,000 loyal members of the Tindahan ni Aling Puring program. (Image Source: Orange Magazine TV/Puregold Price Club Inc.) |
 |
| The Puregold Sari-Sari Store Negosyo Convention 2023 was kicked off with the presence of Puregold President Vincent Co, Chairman of Cosco Capital Lucio Co, Puregold Chariwoman Susan Co, and Senator Imee Marcos who was the event’s guest speaker. (Image Source: Orange Magazine TV/Puregold Price Club Inc.) |
Aside from Puregold President Vincent Co, the kick-off event was also graced by the presence of Puregold’s top executives such as Cosco Capital Group Chairman Lucio Co, Puregold Chairwoman Susan Co and guest speaker Senator Imee Marcos. Puregold’s commitment to strengthening the bonds between big business and sari-sari stores was further affirmed through Puregold’s Chairwoman Susan Co’s welcoming remarks which emphasized the importance of helping sari-sari stores evolve to be the Tindahans of Tomorrow. “It is our customers’ welfare that drives us to carry on despite the challenges we faced, especially during the past couple of years. While we continue to adapt to the times and transform as a company, each and every endeavor always puts our customers as the prime beneficiaries. Bawat programa, ang aming mga Ka-Puregold ang laging panalo,” said Co. And with 10,000 TNAP members in attendance on the opening day of the convention, the uptrend of sari-sari store businesses shows no signs of slowing down.
 |
| The cast and creatives of Puregold Channel's "Ang Lalaki Sa Likod Ng Profile" add spark and dazzle to the opening day of Puregold Sari-Sari Store Negosyo Convention 2023 where the press conference of the series was held. (Image Source: The Manila Times/Puregold Price Club Inc.) |
The opening day of the Convention also featured the official press conference for “Ang Lalaki sa Likod ng Profile". In attendance were award-winning filmmaker and producer Chris Cahilig who gave the welcome remarks while director Victor Villanueva both entertained and inspired the audience as he later related his experiences behind the scenes. “Ang Lalaki sa Likod ng Profile” is the latest retailtainment offering from the Puregold Channel on YouTube and came in the wake of “GV Boys” and “Ang Babae sa Likod ng Face Mask”. These online series allow Puregold to reach out to young digital natives looking to connect with classic Filipino stories. The series revolves around the story of Bryce (Wilbert Ross), a young gamer taking his first uneasy steps into the world of dating with virtual wingman Angge (Yukii Takahashi) by his side.
At the press conference, Wilbert Ross and Yukii Takahashi conveyed their own musings on the story, and showed how onscreen chemistry can translate into real-time attraction as they charmed the audience. The dashing Wilbert especially impressed attendees with a song number during the intermission. As expected, the supporting cast of “Ang Lalaki” — Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessie), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry) — were also around to field questions during the open forum. Big surprises awaited participants at the press conference. Grocery packs worth Php2,500 each were raffled off, followed by grand prizes such as brand-new smartphones and laptops. All in all, the press conference for “Ang Lalaki sa Likod ng Profile” turned out to be as fun and exciting as the show itself. Vincent Co, President of Puregold Price Club Inc., expressed his satisfaction with the proceedings. “We are always delighted by the chance to entertain our fellow Filipinos. And we’ve been able to do that with the help of the hard-working cast and crew of ‘Ang Lalaki sa Likod ng Profile'. We hope everyone enjoyed the chance to see them up close and personal at this press conference," said Co.
