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| (Image Source: Orange Magazine TV/Columbia Pictures Philippines) |
Philippine horror fans flocked to cinemas to get a full glimpse at Insidious: The Red Door on its opening day last July 5, 2023 including unprecedented sold-out midnight screenings, scaring up a record-breaking Php33,141,456 opening day gross according to Columbia Pictures Philippines, the local film distribution arm of Sony Pictures Worldwide. This is the biggest opening day box office take for a theatrical release so far this year, remarkably outgrossing the first-day numbers of superhero blockbusters and epic action adventures such as Ant-Man and the Wasp: Quantumania, John Wick: Chapter 4, Guardians of the Galaxy Vol. 3, Fast X, The Little Mermaid, Transformers: Rise of the Beasts and Spider-Man: Across the Spider-Verse.
The opening day performance of Insidious: The Red Door, the latest and final installment in the fan-favorite franchise, also broke the record for biggest horror opening day of all time in the Philippines, besting the Day 1 numbers of the previously released Insidious films, as well as The Conjuring, IT and The Orphan movies, The Nun, Annabelle: Creation and local titles Deleter and Feng Shui. The Top 20 cinemas among different parts of the country with the highest opening day gross sales for the movie are SM North EDSA (Php1.92M), SM Megamall (Php1.86M), SM Dasmariñas (Php894K), SM Fairview (Php781K), SM Clark (Php748K), SM Davao (Php705K), SM Marikina (Php616K), SM Seaside Cebu (Php600K), Fishermall (Php590K), SM Iloilo (Php583K), SM Mall of Asia (Php503K), SM Grand Central (Php484K), SM Baguio (Php435K), SM CDO Downtown Premier (Php377K), Vista Mall Sta. Rosa (Php360K), Ayala Malls Cinema Cebu (Php359K), SM San Lazaro (Php344K), Robinsons Antipolo (Php330K), Vista Mall Evia (Php328K) and SM Manila (Php321K).
Cinema goers braved the witching hour and came in groups at the 12:01 a.m. shows anticipating a screaming good time getting scared together. They were met by a festive atmosphere in some cinemas decked with red lighting, Red Door photo spots, eerie background music, and fun appearances of Lipstick-Face Demon cosplayers led by Prince de Guzman Transformations. Horror fans shared their fun cinema-going experience on social platforms, spreading positive word of mouth for Insidious creating FOMO among movie goers. Insidious: The Red Door brings the original cast (Patrick Wilson, Ty Simpkins and Rose Byrne) back together for the epic conclusion to the terrifying saga of the Lambert family. Directed by Wilson and produced by Jason Blum, Oren Peli, James Wan, and Leigh Whannell, the much-anticipated horror film is now showing in cinemas under Columbia Pictures Philippines.
