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| (Image Source: Manila Standard/Shopee Philippines) |
Shopee Live, an interactive live-streaming feature in Shopee, is helping more and more Filipino sellers provide entertaining shopping experiences and grow their online business. With its exclusive promotions, gamification features, and seamless e-commerce integration, sellers have more opportunities to engage their customers through rewarding livestream shopping experiences. Cecille Guinto, owner of cilebritee_shop on Shopee, is one of the sellers who saw massive success on Shopee Live, having earned over 1 million pesos (Php1M) in sales in a single livestream.
A full-time mom, Cecille started selling bags on Shopee eight years ago. She was one of the early adopters of Shopee Live when the feature launched in 2019, trying it out of curiosity. Using just her phone propped against a glass of water in a dim room, she sold out her stock of 50 bags on her first livestream. She recalls her surprise, “Grabe, yung ilang buwan ko’ng stock dito kaya ko palang ubusin agad. Ganoon pala kabilis maubos pag live!” Since then, she has upgraded her setup and started streaming regularly which led to her shop gaining almost 290,000 followers and reaching remarkable business milestones as a top-performing Shopee Live seller. Cecille is passionate about engaging her customers during each of her streams. Her makulit, vibrant, and pleasant personality is the perfect fit for live selling, making her viewers feel engaged and entertained. She converses with her viewers like one would chat with friends, calling them sister or by their names.
Viewers can also ask her to try on their desired clothing items to guide their decision-making process. For products like skincare, Cecille makes it a point to research each product to accurately answer her viewers’ questions, even sharing her own experiences and tips. The mompreneur recalls the thrilling experience of the first time she hit 1 million pesos in sales in a Shopee Live Gabi-Gabi stream last July when the platform started offering 70% off vouchers on Shopee Live every night from 8:00 to 10:00 pm. She shares, “Ang saya ko sobra. Nakakatuwa yung experience kasi ang bilis pumasok ng orders. Maya-maya, nakita naming humigit nang 1,000 yung orders. Grabeng nakatulong yung 70% off voucher ng Shopee sa pag-attract ng bagong customers.” Since then, cilebritee_shop’s orders have increased threefold, driving Cecille to expand her warehouse and hire additional staff.
Cecille encourages fellow sellers who aspire to grow their business through Shopee Live to be authentic. “Be yourself. Kung paano ka sa totoo, ganoon ka rin dapat sa livestream. Kasi magugustuhan nila kung sino ka talaga," she said. She also recommends that sellers sell items they like and invest in quality streaming equipment and tools if they can. Most importantly, Cecille attributes her success to being consistent in streaming. She prompts sellers to stream regularly and keeps customers posted about their streaming schedule to maintain a solid customer base. Sellers like Cecille have succeeded incredibly in boosting daily sales and building a community from their online business through Shopee Live.
