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| GOPIZZA Changi Airport Terminal 2, the 25th outlet of the renowned pizza brand from South Korea in Singapore (Image Source: TimeOut/Changi Airport/GOPIZZA) |
The renowned South Korea-based pizza brand GOPIZZA recently opened its 25th store in Singapore at Terminal 2 of Changi Airport with new flavour and Artificial Intelligence (A.I.) technology introductions within the company. Pizzas are often thought to be a shared-serving meal that requires substantial time to be prepared. However, the launch of GOPIZZA challenges this very mindset by introducing single-serving pizza delivered just like a fast-food meal. Every step of the pizza-making process is strictly controlled with the incorporation of the A.I. Smart Topping Table, GOBOT Station, and its latest iteration of GOVEN. This new series of A.I.-Technology roll-out is especially prominent in GOPIZZA’s Changi Airport outlet where it ensures consistent and fresh baked pizza for hungry travellers who often face the urgency of purchasing food-on-the-go.
“We’re thrilled to bring GOPIZZA to the heart of Changi Airport’s Terminal 2. Our core belief is that time is of the essence and this is also reflected in our motto ‘Fast, But Delicious’. Incorporating breakthrough technology in our processes, we aim to redefine the dining experience by merging speed with taste. At Changi Airport, travellers can now enjoy quick, freshly baked on-the-spot pizza, ensuring they don’t have to compromise quality for time.” shared GOPIZZA Global Chief Executive Officer (CEO) Jay Lim. Each pizza is assembled on the A.I. Smart Topping Table where a smart camera is installed overhead to swiftly identify and track pizza toppings, guiding the staff through each step of assembling the toppings. At the A.I. Smart Topping Table, the consistency of the ingredients and its quantities are maintained through correction alerts. It is then baked for 3 minutes in an A.I.-controlled GOVEN that is twice the temperature as compared to its conventional counterpart. In just a couple of minutes, the freshly baked GOPIZZA lands on the GOBOT which is designed to automatically slice the pizzas into GOPIZZA’s signature shape and keep them warm until they are served to the customers.
With already over 12 different flavours in its menu, GOPIZZA seeks to spoil patrons’ choices even further with another new addition – The Chilli Crab Pizza. Paying homage to the iconic local dish, this airport-exclusive flavour is infused with the rich and tangy flavours that Singaporeans adore where every bite promises a symphony of sweet, spicy, and savoury notes, mirroring the beloved taste of the classic chilli-tomato sauce. GOPIZZA’s Chilli Crab pizza aims to satiate both the international traveller’s curiosity and the local’s craving for a taste of home. Alongside the Chilli Crab Pizza, GOPIZZA also launched a series of creatively fresh offerings such as the Jalapeno Pepperoni Pizza and Truffle Cheese Pizza which are exclusively available at the Changi Airport outlet. Among other delectable offerings, GOPIZZA remains true to its brand as a Korean pizza brand with Korean delights like Bulgogi Pie, a specially curated breakfast menu, and a classic favourite Topokki, embodying the essence of Korean street food culture. All of GOPIZZA’s delicious pizzas are served on GOPIZZA’s Crispy Basak Dough where it achieves the perfect pizza texture – crispy on the outside, soft and fluffy on the inside. The Crispy Basak Dough is also engineered to withstand delivery, guaranteeing that every pizza, whether enjoyed on the spot or delivered to your door, maintains its oven-fresh taste.
GOPIZZA has established an impressive count of 25 outlets across different parts of Singapore since it first opened its doors in the island back in 2020. Simultaneously, on a global scale, GOPIZZA is experiencing remarkable growth with projections indicating that the total number of outlets will reach an impressive 200 by October. Its global expansion plan is in full swing and GOPIZZA is set to open its fifth outlet in Central Park, Indonesia on November 2023. This expansion comes on the heels of the successful inauguration of CGV Grand Indonesia in 2022 and the recent launch of an outlet in Mall of Indonesia. GOPIZZA’s innovative approach to pizza-making, driven by cutting-edge technology and an unwavering commitment to taste-consistency, has made it a beloved choice for pizza enthusiasts worldwide, ensuring a bright and promising future for the brand both locally and globally.
